Unboxing Youtube Email Marketing Active Campaign

Unboxing Youtube Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is using data caught from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this enables you to customise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I suspect the factor is due to the fact that it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that individuals believe it’s been composed manually. We have actually even gotten a lot of praise from individuals who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the 2nd time around only send the e-mail to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Unboxing Youtube Email Marketing Active Campaign). If someone opens your email however does not click through to your deal it suggests that they were interested by your subject line, however the offer wasn’t rather right for them.

Unboxing Youtube Email Marketing Active Campaign

Among our most responded-to e-mail projects is a basic e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (Unboxing Youtube Email Marketing Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly because …’.

When we initially started purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that many of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Unboxing Youtube Email Marketing Active CampaignUnboxing Youtube Email Marketing Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to automatically move customers in between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Unboxing Youtube Email Marketing Active Campaign

I need to confess, collecting NPS ratings in ActiveCampaign is not simple. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better outcomes from their lead capture types. This automation series takes some pressure off of our support team, as it suggests that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we instantly trigger a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and series. It’s basic but is one less thing that our consumer success team need to consider.

Unboxing Youtube Email Marketing Active Campaign

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new employee signs up with Endeavor Harbour, an automated email series is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger picture vision and objectives.

While non-traditional, using marketing automation to improve our new worker onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that request a task from our website to finish a brief quiz that informs us more about them and how they solve problems (Unboxing Youtube Email Marketing Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise offers us a great deal of informative info about candidates. For example, one of our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Unboxing Youtube Email Marketing Active Campaign

Unboxing Youtube Email Marketing Active CampaignUnboxing Youtube Email Marketing Active Campaign

This quiz is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and makes sure that we only consider the best applicants to come in for an interview. I used to hate chasing up billings. While the majority of our customers paid their billings on time, there were constantly a few that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and encountered more as an alert rather than an individual asking for a billing to be paid (Unboxing Youtube Email Marketing Active Campaign). Not just was it just as effective as me emailing them, it implied I might stop sending an email that I disliked sending– and it conserved me time!There are couple of tools that I completely suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including limitless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in initially glance.

Unboxing Youtube Email Marketing Active Campaign

Unboxing Youtube Email Marketing Active CampaignUnboxing Youtube Email Marketing Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s similar to Campaign Monitor in lots of methods, though each bests the other one in some locations. For the best e-mail marketing experience aim to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The business arranges its strategies depending on the variety of subscribers you’re looking to reach. Plans begin at $9 per month for approximately 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that adds a number of functions consisting of consumer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of endless emails, unlike Campaign Screen, which uses both basic plans with limited emails, and more costly unrestricted strategies. Unboxing Youtube Email Marketing Active Campaign.

Unboxing Youtube Email Marketing Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not need a charge card. To start, all you require is your business name and e-mail address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s difficult to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise provides CRM and other features that you may not plan to use, but show up on the control panel anyhow if you’re utilizing the complimentary trial. Unboxing Youtube Email Marketing Active Campaign. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related functions.

Unboxing Youtube Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and numerous more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Unboxing Youtube Email Marketing Active Campaign.

Before you add any contacts, however, you need to develop a list, similar to with Campaign Screen. When you develop a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the e-mail (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I attempted out adding e-mail, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to quickly create custom fields. You can likewise tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, offered you make a fundamental design template first.

Unboxing Youtube Email Marketing Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to navigate. Their templates are restricted, which is great with me, however their email modifying experience is slightly simpler in that you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Unboxing Youtube Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform is like selecting a partner – Unboxing Youtube Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Unboxing Youtube Email Marketing Active CampaignUnboxing Youtube Email Marketing Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I have actually already mentioned.

Unboxing Youtube Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber may be a good option.

Unboxing Youtube Email Marketing Active Campaign

I generally don’t think prices should be a significant consider choosing the best e-mail marketing platform for your company. Having the ideal functions for your marketing technique will eventually offset whatever price differences you discover. However, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. But changing is a discomfort, so only choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Unboxing Youtube Email Marketing Active Campaign

Unboxing Youtube Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is utilizing data caught from our Leadformly form to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the material in your email projects using rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I presume the factor is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running a firm) that individuals think it’s been written manually. We’ve even gotten a great deal of praise from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around just send out the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Unboxing Youtube Email Marketing Active Campaign). If somebody opens your email but does not click through to your offer it means that they were captivated by your subject line, but the deal wasn’t quite right for them.

Unboxing Youtube Email Marketing Active Campaign

Among our most responded-to e-mail campaigns is a basic e-mail that we send out to everybody who goes to a Leadformly webinar but doesn’t register for an account (Unboxing Youtube Email Marketing Active Campaign). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we first began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Unboxing Youtube  Email Marketing Active CampaignUnboxing Youtube Email Marketing Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually produced automation sequences to automatically move clients in between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Unboxing Youtube Email Marketing Active Campaign

I need to admit, gathering NPS ratings in ActiveCampaign is not easy. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve arise from their lead capture types. This automation series takes some stress off of our assistance team, as it implies that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s simple however is one less thing that our customer success group need to consider.

Unboxing Youtube Email Marketing Active Campaign

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new employee signs up with Endeavor Harbour, an automatic email sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s bigger photo vision and goals.

While non-traditional, utilizing marketing automation to simplify our brand-new employee onboarding has actually made this procedure a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all prospects that get a task from our website to finish a short quiz that tells us more about them and how they solve issues (Unboxing Youtube Email Marketing Active Campaign).

At the end of the day, if you’re not prepared to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re certainly not the ideal fit. It also provides us a great deal of informative information about prospects. For instance, among our worths at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Unboxing Youtube Email Marketing Active Campaign

Unboxing Youtube  Email Marketing Active CampaignUnboxing Youtube Email Marketing Active Campaign

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we only think about the absolute best candidates to come in for an interview. I used to dislike chasing up invoices. While the bulk of our clients paid their invoices on time, there were always a couple of that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and came across more as an alert instead of a person asking for a billing to be paid (Unboxing Youtube Email Marketing Active Campaign). Not just was it simply as effective as me emailing them, it implied I might stop sending out an e-mail that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly advise on a day-to-day basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including unrestricted e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in at very first glance.

Unboxing Youtube Email Marketing Active Campaign

Unboxing Youtube  Email Marketing Active CampaignUnboxing Youtube Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help through live chat, however not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The business organizes its strategies depending upon the variety of subscribers you’re aiming to reach. Strategies start at $9 monthly for up to 500 contacts and endless e-mails. At each customer level, you can update to a Plus strategy that adds a number of features including customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include limitless e-mails, unlike Campaign Monitor, which provides both standard plans with restricted emails, and more costly unlimited plans. Unboxing Youtube Email Marketing Active Campaign.

Unboxing Youtube Email Marketing Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To get going, all you require is your business name and e-mail address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s difficult to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, but show up on the dashboard anyhow if you’re utilizing the complimentary trial. Unboxing Youtube Email Marketing Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Unboxing Youtube Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party integration. Unboxing Youtube Email Marketing Active Campaign.

Before you include any contacts, though, you need to produce a list, much like with Campaign Display. When you develop a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I checked out including e-mail, name, and birthday. It acknowledged email, but not the other two, but I had the ability to quickly create custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a fundamental design template initially.

Unboxing Youtube Email Marketing Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their e-mail editing experience is a little much easier because you can develop inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Unboxing Youtube Email Marketing Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform resembles choosing a spouse – Unboxing Youtube Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Unboxing Youtube  Email Marketing Active CampaignUnboxing Youtube Email Marketing Active Campaign

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually already mentioned.

Unboxing Youtube Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform simply because it’s less expensive on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber may be an excellent option.

Unboxing Youtube Email Marketing Active Campaign

I typically don’t believe rates must be a significant aspect in deciding the best e-mail marketing platform for your company. Having the best functions for your marketing strategy will eventually make up for whatever rate distinctions you discover. But, cost is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so pleased I took the time to do the research and make the switch from MailChimp to ActiveCampaign.