New Active Campaign Email Marketing Features

New Active Campaign Email Marketing Features

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is utilizing information captured from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this enables you to customise the material in your email projects using rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the reason is due to the fact that it sounds natural and consists of adequate personalisation (it referrals that they’re running an agency) that people suspect it’s been written manually. We’ve even received a great deal of praise from people who’ve identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (New Active Campaign Email Marketing Features). If someone opens your e-mail however doesn’t click through to your offer it implies that they were interested by your subject line, but the deal wasn’t quite ideal for them.

New Active Campaign Email Marketing Features

One of our most responded-to email campaigns is an easy email that we send out to everyone who participates in a Leadformly webinar however does not register for an account (New Active Campaign Email Marketing Features). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not all set to utilize Leadformly since …’.

When we first began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

New Active Campaign Email Marketing FeaturesNew Active Campaign Email Marketing Features

While it’s meant to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation series to automatically move customers in between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

New Active Campaign Email Marketing Features

I need to admit, collecting NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve arise from their lead capture kinds. This automation series takes some stress off of our assistance team, as it means that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s crucial that we learn what caused this. In ActiveCampaign, we automatically activate a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our client success group need to consider.

New Active Campaign Email Marketing Features

Below are some of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new employee joins Endeavor Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are lined up with the business’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to simplify our new employee onboarding has made this procedure a lot much easier. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that request a task from our site to finish a brief quiz that informs us more about them and how they solve issues (New Active Campaign Email Marketing Features).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It likewise provides us a lot of informative info about candidates. For instance, among our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

New Active Campaign Email Marketing Features

New Active Campaign Email Marketing FeaturesNew Active Campaign Email Marketing Features

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with possible prospects, and makes sure that we only consider the best applicants to come in for an interview. I used to hate chasing up invoices. While the bulk of our clients paid their invoices on time, there were always a few that needed a push or more.

By sending the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (New Active Campaign Email Marketing Features). Not just was it just as reliable as me emailing them, it meant I might stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend on a daily basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including endless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in initially look.

New Active Campaign Email Marketing Features

New Active Campaign Email Marketing FeaturesNew Active Campaign Email Marketing Features

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s comparable to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the best e-mail marketing experience look to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live support, and generous features.

The business arranges its plans depending on the number of customers you’re aiming to reach. Plans start at $9 per month for up to 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous features including customer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans consist of unlimited e-mails, unlike Campaign Display, which uses both basic plans with minimal emails, and more costly unlimited plans. New Active Campaign Email Marketing Features.

New Active Campaign Email Marketing Features

ActiveCampaign uses a 14-day totally free trial that does not need a charge card. To get going, all you require is your business name and e-mail address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s tough to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign also uses CRM and other functions that you may not prepare to utilize, however appear on the control panel anyhow if you’re utilizing the complimentary trial. New Active Campaign Email Marketing Features. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related features.

New Active Campaign Email Marketing Features

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Screen, which has no 3rd celebration combination. New Active Campaign Email Marketing Features.

Prior to you add any contacts, however, you need to create a list, much like with Campaign Display. When you create a list, you require to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried adding e-mail, name, and birthday. It acknowledged email, however not the other 2, but I had the ability to easily produce custom-made fields. You can also tag contacts for simple browsing. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic template initially.

New Active Campaign Email Marketing Features

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is very plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is a little much easier in that you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

New Active Campaign Email Marketing Features

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles choosing a partner – New Active Campaign Email Marketing Features. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

New Active Campaign Email Marketing FeaturesNew Active Campaign Email Marketing Features

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

New Active Campaign Email Marketing Features

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform even if it’s less expensive on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than standard broadcasts and automations, AWeber might be a good choice.

New Active Campaign Email Marketing Features

I generally do not think rates should be a major aspect in choosing the best e-mail marketing platform for your business. Having the best features for your marketing strategy will eventually make up for whatever rate differences you find. But, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.