Interest Free Email Marketing Active Campaign Deals

Interest Free Email Marketing Active Campaign Deals

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is utilizing information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this enables you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I presume the reason is since it sounds natural and includes adequate personalisation (it references that they’re running a company) that people presume it’s been composed by hand. We have actually even gotten a lot of appreciation from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around only send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Interest Free Email Marketing Active Campaign Deals). If someone opens your email however does not click through to your deal it means that they were interested by your subject line, but the deal wasn’t quite right for them.

Interest Free Email Marketing Active Campaign Deals

Among our most responded-to email projects is an easy email that we send to everybody who goes to a Leadformly webinar but does not sign up for an account (Interest Free Email Marketing Active Campaign Deals). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially started buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Interest Free Email Marketing Active Campaign  DealsInterest Free Email Marketing Active Campaign Deals

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to immediately move customers in between various actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Interest Free Email Marketing Active Campaign Deals

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture kinds. This automation sequence takes some pressure off of our assistance group, as it implies that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy however is one less thing that our client success group need to think of.

Interest Free Email Marketing Active Campaign Deals

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new worker joins Venture Harbour, an automatic e-mail series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a constant onboarding experience, and are aligned with the business’s larger image vision and goals.

While non-traditional, using marketing automation to improve our new employee onboarding has made this process a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that get a job from our website to finish a short quiz that tells us more about them and how they fix issues (Interest Free Email Marketing Active Campaign Deals).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the right fit. It also gives us a great deal of informative details about prospects. For instance, one of our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Interest Free Email Marketing Active Campaign Deals

Interest Free Email Marketing Active Campaign  DealsInterest Free Email Marketing Active Campaign Deals

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and makes sure that we just consider the best candidates to come in for an interview. I used to hate chasing up billings. While most of our customers paid their billings on time, there were constantly a couple of that required a push or 2.

By sending out the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting a billing to be paid (Interest Free Email Marketing Active Campaign Deals). Not just was it just as effective as me emailing them, it indicated I might stop sending out an email that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly suggest on a daily basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including unlimited e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially glimpse.

Interest Free Email Marketing Active Campaign Deals

Interest Free Email Marketing Active Campaign  DealsInterest Free Email Marketing Active Campaign Deals

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s similar to Campaign Monitor in many methods, though each bests the other one in some areas. For the best email marketing experience seek to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending upon the variety of customers you’re aiming to reach. Plans begin at $9 each month for approximately 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus plan that adds several features including consumer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans consist of unlimited e-mails, unlike Campaign Display, which provides both basic plans with minimal e-mails, and more costly unlimited strategies. Interest Free Email Marketing Active Campaign Deals.

Interest Free Email Marketing Active Campaign Deals

ActiveCampaign uses a 14-day free trial that does not require a credit card. To get begun, all you require is your company name and email address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s hard to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign also offers CRM and other functions that you might not prepare to use, however reveal up on the dashboard anyway if you’re utilizing the complimentary trial. Interest Free Email Marketing Active Campaign Deals. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related features.

Interest Free Email Marketing Active Campaign Deals

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and numerous more. This is another area where it bests Campaign Display, which has no third celebration integration. Interest Free Email Marketing Active Campaign Deals.

Prior to you include any contacts, though, you need to create a list, similar to with Campaign Monitor. When you develop a list, you need to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried adding email, name, and birthday. It acknowledged email, but not the other two, however I was able to quickly develop custom fields. You can also tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a basic template first.

Interest Free Email Marketing Active Campaign Deals

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat easier in that you can create inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Interest Free Email Marketing Active Campaign Deals

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an e-mail marketing platform resembles picking a spouse – Interest Free Email Marketing Active Campaign Deals. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Interest Free Email Marketing Active Campaign  DealsInterest Free Email Marketing Active Campaign Deals

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Interest Free Email Marketing Active Campaign Deals

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform even if it’s more affordable on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than basic broadcasts and automations, AWeber may be an excellent option.

Interest Free Email Marketing Active Campaign Deals

I normally do not think rates ought to be a significant aspect in deciding the right email marketing platform for your company. Having the ideal features for your marketing technique will ultimately offset whatever price differences you discover. However, rate is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Interest Free Email Marketing Active Campaign Deals

Interest Free Email Marketing Active Campaign Deals

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using information recorded from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Basically, this enables you to customise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I suspect the factor is since it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that individuals believe it’s been composed manually. We’ve even gotten a lot of praise from people who have actually identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, however the second time around just send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Interest Free Email Marketing Active Campaign Deals). If somebody opens your e-mail however doesn’t click through to your offer it indicates that they were intrigued by your subject line, but the deal wasn’t rather ideal for them.

Interest Free Email Marketing Active Campaign Deals

One of our most responded-to e-mail campaigns is a simple e-mail that we send out to everyone who goes to a Leadformly webinar but does not sign up for an account (Interest Free Email Marketing Active Campaign Deals). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we first started investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Interest Free  Email Marketing Active Campaign DealsInterest Free Email Marketing Active Campaign Deals

While it’s meant to be utilized for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually developed automation series to instantly move clients between different actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Interest Free Email Marketing Active Campaign Deals

I need to confess, collecting NPS scores in ActiveCampaign is hard. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better arise from their lead capture forms. This automation sequence takes some strain off of our support team, as it indicates that we can address questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and after that adds/removes them from the right lists and sequences. It’s simple however is one less thing that our customer success group requirement to consider.

Interest Free Email Marketing Active Campaign Deals

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new employee signs up with Venture Harbour, an automatic email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are aligned with the business’s larger photo vision and objectives.

While unconventional, using marketing automation to enhance our brand-new employee onboarding has actually made this procedure a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that look for a task from our website to complete a brief test that tells us more about them and how they fix problems (Interest Free Email Marketing Active Campaign Deals).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re certainly not the ideal fit. It also gives us a lot of informative details about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Interest Free Email Marketing Active Campaign Deals

Interest Free  Email Marketing Active Campaign DealsInterest Free Email Marketing Active Campaign Deals

This test is sent out through a marketing automation series, which frees up hours of emailing back and forth with prospective candidates, and ensures that we only consider the best candidates to come in for an interview. I utilized to hate chasing after up billings. While most of our clients paid their billings on time, there were constantly a couple of that needed a nudge or more.

By sending out the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and encountered more as an alert rather than an individual asking for a billing to be paid (Interest Free Email Marketing Active Campaign Deals). Not just was it just as reliable as me emailing them, it meant I could stop sending an e-mail that I disliked sending– and it conserved me time!There are few tools that I completely advise on an everyday basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be hard to take in in the beginning glimpse.

Interest Free Email Marketing Active Campaign Deals

Interest Free  Email Marketing Active Campaign DealsInterest Free Email Marketing Active Campaign Deals

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The business arranges its plans depending on the number of customers you’re wanting to reach. Plans begin at $9 per month for as much as 500 contacts and endless emails. At each customer level, you can upgrade to a Plus strategy that includes several functions including consumer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of unlimited emails, unlike Campaign Screen, which uses both fundamental strategies with restricted emails, and more pricey unrestricted strategies. Interest Free Email Marketing Active Campaign Deals.

Interest Free Email Marketing Active Campaign Deals

ActiveCampaign offers a 14-day free trial that does not need a credit card. To get going, all you need is your business name and e-mail address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s tough to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also provides CRM and other features that you may not prepare to use, but show up on the control panel anyhow if you’re utilizing the free trial. Interest Free Email Marketing Active Campaign Deals. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Interest Free Email Marketing Active Campaign Deals

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party combination. Interest Free Email Marketing Active Campaign Deals.

Prior to you add any contacts, though, you have to develop a list, similar to with Campaign Display. When you create a list, you need to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I attempted out including email, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly produce custom fields. You can also tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a basic template initially.

Interest Free Email Marketing Active Campaign Deals

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is very plain, but easy to navigate. Their templates are restricted, which is fine with me, however their e-mail editing experience is somewhat much easier in that you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Interest Free Email Marketing Active Campaign Deals

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an email marketing platform resembles selecting a spouse – Interest Free Email Marketing Active Campaign Deals. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

Interest Free  Email Marketing Active Campaign DealsInterest Free Email Marketing Active Campaign Deals

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

Interest Free Email Marketing Active Campaign Deals

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require far more than standard broadcasts and automations, AWeber may be a good choice.

Interest Free Email Marketing Active Campaign Deals

I usually do not believe pricing should be a major consider deciding the right email marketing platform for your service. Having the ideal features for your marketing strategy will eventually make up for whatever rate distinctions you discover. But, cost is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.