How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi Theme

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing data caught from our Leadformly kind to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this allows you to customise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the reason is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that people presume it’s been composed manually. We’ve even received a lot of appreciation from people who’ve recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around only send the email to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (How To Use Active Campaign With Divi Theme). If somebody opens your email however doesn’t click through to your deal it implies that they were captivated by your subject line, but the offer wasn’t quite best for them.

How To Use Active Campaign With Divi Theme

One of our most responded-to email projects is a simple email that we send out to everyone who attends a Leadformly webinar however doesn’t register for an account (How To Use Active Campaign With Divi Theme). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to automatically move clients between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

How To Use Active Campaign With Divi Theme

I need to admit, collecting NPS scores in ActiveCampaign is not simple. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve arise from their lead capture types. This automation sequence takes some pressure off of our support team, as it suggests that we can address concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we learn what triggered this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s easy but is one less thing that our consumer success group requirement to believe about.

How To Use Active Campaign With Divi Theme

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a new employee signs up with Endeavor Harbour, an automatic email sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the business’s larger image vision and objectives.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has made this procedure a lot much easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that use for a task from our site to complete a short test that informs us more about them and how they resolve problems (How To Use Active Campaign With Divi Theme).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It also gives us a lot of insightful info about prospects. For example, one of our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

This test is sent through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and ensures that we only think about the best candidates to come in for an interview. I used to hate going after up billings. While most of our customers paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and encountered more as an alert rather than an individual requesting for an invoice to be paid (How To Use Active Campaign With Divi Theme). Not just was it simply as effective as me emailing them, it meant I could stop sending out an e-mail that I hated sending out– and it saved me time!There are couple of tools that I totally advise on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of endless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather busy user interface, which can be difficult to take in at very first glimpse.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s similar to Campaign Display in lots of methods, though each bests the other one in some locations. For the finest email marketing experience want to our Editors’ Option choices in this category: Advocate and MailChimp , each of which offer live support, and generous functions.

The company arranges its strategies depending upon the variety of subscribers you’re aiming to reach. Strategies begin at $9 each month for up to 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus plan that includes a number of functions including customer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include unlimited emails, unlike Campaign Display, which provides both basic strategies with limited e-mails, and more expensive limitless strategies. How To Use Active Campaign With Divi Theme.

How To Use Active Campaign With Divi Theme

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To begin, all you need is your company name and e-mail address. Next, you set up a password and then choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at first look. It’s hard to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign also offers CRM and other features that you might not plan to utilize, but reveal up on the control panel anyway if you’re utilizing the complimentary trial. How To Use Active Campaign With Divi Theme. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated features.

How To Use Active Campaign With Divi Theme

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. How To Use Active Campaign With Divi Theme.

Before you include any contacts, however, you need to produce a list, much like with Campaign Monitor. When you develop a list, you require to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I checked out adding email, name, and birthday. It acknowledged email, but not the other two, however I was able to easily create custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a basic template first.

How To Use Active Campaign With Divi Theme

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their templates are restricted, which is great with me, however their e-mail editing experience is slightly much easier in that you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How To Use Active Campaign With Divi Theme

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But picking an e-mail marketing platform resembles choosing a spouse – How To Use Active Campaign With Divi Theme. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I’ve already mentioned.

How To Use Active Campaign With Divi Theme

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber may be a great option.

How To Use Active Campaign With Divi Theme

I normally do not think pricing needs to be a major aspect in deciding the best email marketing platform for your organisation. Having the right functions for your marketing strategy will eventually offset whatever rate differences you discover. However, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so pleased I took the time to do the research and make the switch from MailChimp to ActiveCampaign.