Features And Specifications Youtube Email Marketing Active Campaign

Features And Specifications Youtube Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is utilizing data recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Basically, this enables you to customise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the reason is because it sounds natural and includes adequate personalisation (it referrals that they’re running a firm) that individuals believe it’s been written by hand. We have actually even received a lot of appreciation from people who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around only send out the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Features And Specifications Youtube Email Marketing Active Campaign). If somebody opens your e-mail however does not click through to your deal it suggests that they were captivated by your subject line, however the offer wasn’t rather right for them.

Features And Specifications Youtube Email Marketing Active Campaign

One of our most responded-to e-mail campaigns is an easy email that we send to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Features And Specifications Youtube Email Marketing Active Campaign). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly because …’.

When we first began buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Features And Specifications Youtube  Email Marketing Active CampaignFeatures And Specifications Youtube Email Marketing Active Campaign

While it’s implied to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve developed automation series to immediately move clients in between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Features And Specifications Youtube Email Marketing Active Campaign

I need to confess, gathering NPS scores in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and get much better arise from their lead capture kinds. This automation series takes some stress off of our assistance team, as it means that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our consumer success team requirement to consider.

Features And Specifications Youtube Email Marketing Active Campaign

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new worker joins Venture Harbour, an automatic email sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are aligned with the business’s bigger image vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new staff member onboarding has actually made this procedure a lot easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our website to finish a short quiz that informs us more about them and how they resolve issues (Features And Specifications Youtube Email Marketing Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the best fit. It also gives us a great deal of informative details about prospects. For instance, one of our values at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Features And Specifications Youtube Email Marketing Active Campaign

Features And Specifications Youtube  Email Marketing Active CampaignFeatures And Specifications Youtube Email Marketing Active Campaign

This quiz is sent out through a marketing automation series, which frees up hours of emailing backward and forward with potential candidates, and makes sure that we only consider the very best candidates to come in for an interview. I used to dislike chasing after up billings. While the bulk of our customers paid their invoices on time, there were always a couple of that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and came across more as an alert rather than an individual requesting an invoice to be paid (Features And Specifications Youtube Email Marketing Active Campaign). Not just was it just as reliable as me emailing them, it meant I could stop sending out an e-mail that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly recommend on a daily basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, including unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in at first look.

Features And Specifications Youtube Email Marketing Active Campaign

Features And Specifications Youtube  Email Marketing Active CampaignFeatures And Specifications Youtube Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s similar to Campaign Display in lots of methods, though each bests the other one in some areas. For the very best email marketing experience look to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The business organizes its strategies depending upon the variety of subscribers you’re wanting to reach. Plans start at $9 monthly for approximately 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus strategy that includes numerous features including client relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include unlimited emails, unlike Campaign Monitor, which provides both standard strategies with limited e-mails, and more pricey limitless plans. Features And Specifications Youtube Email Marketing Active Campaign.

Features And Specifications Youtube Email Marketing Active Campaign

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get going, all you require is your company name and email address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other functions that you may not prepare to utilize, but show up on the dashboard anyhow if you’re utilizing the complimentary trial. Features And Specifications Youtube Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Features And Specifications Youtube Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Features And Specifications Youtube Email Marketing Active Campaign.

Prior to you include any contacts, however, you need to produce a list, simply like with Campaign Monitor. When you develop a list, you require to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I experimented with adding email, name, and birthday. It acknowledged e-mail, however not the other two, however I had the ability to easily create custom fields. You can also tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a standard design template initially.

Features And Specifications Youtube Email Marketing Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their templates are limited, which is great with me, but their email editing experience is slightly much easier in that you can produce inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Features And Specifications Youtube Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform resembles picking a spouse – Features And Specifications Youtube Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Features And Specifications Youtube  Email Marketing Active CampaignFeatures And Specifications Youtube Email Marketing Active Campaign

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Features And Specifications Youtube Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an e-mail marketing platform just since it’s less expensive on the short term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require much more than standard broadcasts and automations, AWeber may be a great option.

Features And Specifications Youtube Email Marketing Active Campaign

I normally do not think pricing needs to be a significant aspect in choosing the best email marketing platform for your company. Having the best functions for your marketing method will ultimately offset whatever price differences you discover. But, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so just pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Features And Specifications Youtube Email Marketing Active Campaign

Features And Specifications Youtube Email Marketing Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explored with a lot is utilizing information recorded from our Leadformly type to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Generally, this allows you to personalise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I suspect the factor is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that people suspect it’s been written manually. We have actually even gotten a great deal of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Features And Specifications Youtube Email Marketing Active Campaign). If someone opens your email however doesn’t click through to your deal it suggests that they were interested by your subject line, however the offer wasn’t rather best for them.

Features And Specifications Youtube Email Marketing Active Campaign

One of our most responded-to email campaigns is an easy e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t sign up for an account (Features And Specifications Youtube Email Marketing Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly since …’.

When we first started investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Features And Specifications Youtube Email Marketing Active CampaignFeatures And Specifications Youtube Email Marketing Active Campaign

While it’s suggested to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation sequences to instantly move customers in between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Features And Specifications Youtube Email Marketing Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture types. This automation series takes some stress off of our assistance team, as it indicates that we can answer concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is necessary that we discover what caused this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and after that adds/removes them from the right lists and series. It’s easy however is one less thing that our customer success group need to consider.

Features And Specifications Youtube Email Marketing Active Campaign

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a new employee joins Endeavor Harbour, an automatic e-mail series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While unconventional, using marketing automation to streamline our new staff member onboarding has made this process a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that make an application for a task from our site to finish a brief test that informs us more about them and how they fix issues (Features And Specifications Youtube Email Marketing Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the ideal fit. It likewise offers us a great deal of insightful details about prospects. For instance, among our values at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Features And Specifications Youtube Email Marketing Active Campaign

Features And Specifications Youtube Email Marketing Active CampaignFeatures And Specifications Youtube Email Marketing Active Campaign

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with potential prospects, and makes sure that we only consider the absolute best applicants to come in for an interview. I used to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a few that required a nudge or more.

By sending out the email from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and discovered more as an alert instead of an individual requesting for a billing to be paid (Features And Specifications Youtube Email Marketing Active Campaign). Not just was it just as efficient as me emailing them, it suggested I might stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally suggest every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including limitless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glimpse.

Features And Specifications Youtube Email Marketing Active Campaign

Features And Specifications Youtube Email Marketing Active CampaignFeatures And Specifications Youtube Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, however not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The company organizes its plans depending on the number of subscribers you’re seeking to reach. Plans begin at $9 each month for approximately 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus strategy that adds numerous features including customer relationship management (CRM), a custom domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of unlimited emails, unlike Campaign Monitor, which uses both fundamental plans with minimal emails, and more costly endless strategies. Features And Specifications Youtube Email Marketing Active Campaign.

Features And Specifications Youtube Email Marketing Active Campaign

ActiveCampaign uses a 14-day free trial that does not require a credit card. To start, all you require is your business name and e-mail address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise uses CRM and other functions that you may not plan to use, however appear on the dashboard anyhow if you’re using the complimentary trial. Features And Specifications Youtube Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Features And Specifications Youtube Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and lots of more. This is another location where it bests Campaign Monitor, which has no 3rd celebration combination. Features And Specifications Youtube Email Marketing Active Campaign.

Prior to you include any contacts, however, you need to develop a list, simply like with Campaign Screen. When you develop a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I tried out including e-mail, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to quickly create customized fields. You can also tag contacts for easy browsing. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, provided you make a standard design template initially.

Features And Specifications Youtube Email Marketing Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their templates are limited, which is great with me, however their email modifying experience is a little much easier in that you can develop inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Features And Specifications Youtube Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform resembles choosing a spouse – Features And Specifications Youtube Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Features And Specifications Youtube Email Marketing Active CampaignFeatures And Specifications Youtube Email Marketing Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I’ve currently discussed.

Features And Specifications Youtube Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a little business with 5,000 subscribers or more, and you don’t require much more than standard broadcasts and automations, AWeber may be a good option.

Features And Specifications Youtube Email Marketing Active Campaign

I usually do not think pricing must be a significant consider choosing the right email marketing platform for your service. Having the ideal functions for your marketing method will ultimately offset whatever cost differences you find. But, price is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.