Fake Vs Real Active Campaign Email Marketing

Fake Vs Real Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explored with a lot is using data recorded from our Leadformly form to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this permits you to customise the content in your e-mail projects using rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I believe the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that individuals think it’s been composed manually. We’ve even received a lot of appreciation from individuals who have actually determined that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, however the 2nd time around just send the email to the sector of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Fake Vs Real Active Campaign Email Marketing). If somebody opens your email however does not click through to your deal it means that they were intrigued by your subject line, however the deal wasn’t rather ideal for them.

Fake Vs Real Active Campaign Email Marketing

Among our most responded-to email projects is a simple e-mail that we send to everyone who attends a Leadformly webinar but does not register for an account (Fake Vs Real Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly since …’.

When we initially began investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Fake Vs Real Active Campaign Email MarketingFake Vs Real Active Campaign Email Marketing

While it’s implied to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve developed automation series to immediately move customers between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Fake Vs Real Active Campaign Email Marketing

I have to admit, collecting NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve outcomes from their lead capture kinds. This automation sequence takes some stress off of our assistance team, as it implies that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s crucial that we discover what triggered this. In ActiveCampaign, we immediately activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s easy but is one less thing that our customer success team requirement to consider.

Fake Vs Real Active Campaign Email Marketing

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new staff member joins Venture Harbour, an automated email sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s larger image vision and objectives.

While unconventional, using marketing automation to streamline our new employee onboarding has made this process a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a job from our site to finish a brief test that tells us more about them and how they solve problems (Fake Vs Real Active Campaign Email Marketing).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the best fit. It likewise gives us a great deal of informative details about prospects. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Fake Vs Real Active Campaign Email Marketing

Fake Vs Real Active Campaign Email MarketingFake Vs Real Active Campaign Email Marketing

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective prospects, and makes sure that we only consider the really best candidates to come in for an interview. I utilized to dislike chasing up billings. While the bulk of our customers paid their invoices on time, there were always a few that required a nudge or two.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and discovered more as an alert instead of an individual asking for a billing to be paid (Fake Vs Real Active Campaign Email Marketing). Not just was it simply as effective as me emailing them, it meant I could stop sending out an email that I hated sending– and it conserved me time!There are few tools that I completely advise on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including endless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in in the beginning look.

Fake Vs Real Active Campaign Email Marketing

Fake Vs Real Active Campaign Email MarketingFake Vs Real Active Campaign Email Marketing

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s similar to Campaign Screen in many ways, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business organizes its plans depending upon the number of subscribers you’re aiming to reach. Plans start at $9 monthly for approximately 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus plan that adds several functions including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans consist of unrestricted e-mails, unlike Campaign Monitor, which uses both fundamental strategies with restricted e-mails, and more pricey limitless plans. Fake Vs Real Active Campaign Email Marketing.

Fake Vs Real Active Campaign Email Marketing

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To begin, all you require is your company name and e-mail address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning look. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign also uses CRM and other features that you may not plan to utilize, however reveal up on the control panel anyhow if you’re utilizing the totally free trial. Fake Vs Real Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Fake Vs Real Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and lots of more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Fake Vs Real Active Campaign Email Marketing.

Prior to you include any contacts, though, you have to create a list, much like with Campaign Display. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I checked out including e-mail, name, and birthday. It acknowledged email, however not the other two, however I had the ability to easily produce custom fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a fundamental design template first.

Fake Vs Real Active Campaign Email Marketing

MailChimp’s integrated image editor is very effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their templates are restricted, which is fine with me, however their email editing experience is somewhat simpler because you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Fake Vs Real Active Campaign Email Marketing

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an email marketing platform resembles picking a partner – Fake Vs Real Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Fake Vs Real Active Campaign Email MarketingFake Vs Real Active Campaign Email Marketing

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, some of which I have actually currently mentioned.

Fake Vs Real Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber might be an excellent choice.

Fake Vs Real Active Campaign Email Marketing

I generally don’t believe prices needs to be a major consider choosing the ideal e-mail marketing platform for your business. Having the ideal features for your marketing technique will eventually make up for whatever rate differences you find. However, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Fake Vs Real Active Campaign Email Marketing

Fake Vs Real Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is utilizing data captured from our Leadformly form to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Basically, this enables you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I believe the reason is since it sounds natural and consists of sufficient personalisation (it references that they’re running a company) that individuals presume it’s been composed by hand. We’ve even received a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your e-mails two times, however the second time around just send the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Fake Vs Real Active Campaign Email Marketing). If somebody opens your e-mail but does not click through to your offer it indicates that they were fascinated by your subject line, however the offer wasn’t rather right for them.

Fake Vs Real Active Campaign Email Marketing

One of our most responded-to email projects is a basic e-mail that we send out to everyone who participates in a Leadformly webinar but does not sign up for an account (Fake Vs Real Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we first began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Fake Vs Real Active Campaign Email MarketingFake Vs Real Active Campaign Email Marketing

While it’s suggested to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually developed automation series to instantly move clients in between various actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Fake Vs Real Active Campaign Email Marketing

I need to confess, gathering NPS scores in ActiveCampaign is not simple. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and get much better outcomes from their lead capture forms. This automation sequence takes some stress off of our assistance team, as it implies that we can answer questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s crucial that we learn what caused this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple however is one less thing that our consumer success team need to think about.

Fake Vs Real Active Campaign Email Marketing

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a new worker signs up with Endeavor Harbour, an automated e-mail series is activated that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to simplify our new staff member onboarding has made this procedure a lot easier. We do not check out CVs at Venture Harbour. Rather, we ask all prospects that request a task from our website to finish a short quiz that informs us more about them and how they solve issues (Fake Vs Real Active Campaign Email Marketing).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a role at Endeavor Harbour, you’re definitely not the ideal fit. It likewise provides us a great deal of informative info about prospects. For example, one of our worths at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Fake Vs Real Active Campaign Email Marketing

Fake Vs Real Active Campaign Email MarketingFake Vs Real Active Campaign Email Marketing

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with prospective candidates, and makes sure that we just think about the extremely finest candidates to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and came throughout more as an alert instead of a person asking for an invoice to be paid (Fake Vs Real Active Campaign Email Marketing). Not only was it simply as efficient as me emailing them, it implied I might stop sending out an e-mail that I hated sending out– and it saved me time!There are few tools that I wholeheartedly recommend daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of endless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in at very first glimpse.

Fake Vs Real Active Campaign Email Marketing

Fake Vs Real Active Campaign Email MarketingFake Vs Real Active Campaign Email Marketing

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s similar to Campaign Display in many ways, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its plans depending on the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for up to 500 contacts and unrestricted emails. At each customer level, you can update to a Plus plan that includes numerous functions consisting of customer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of endless e-mails, unlike Campaign Monitor, which provides both standard strategies with limited emails, and more costly endless plans. Fake Vs Real Active Campaign Email Marketing.

Fake Vs Real Active Campaign Email Marketing

ActiveCampaign provides a 14-day free trial that does not require a charge card. To begin, all you need is your business name and e-mail address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first look. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise offers CRM and other features that you may not prepare to use, but appear on the control panel anyway if you’re using the complimentary trial. Fake Vs Real Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Fake Vs Real Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Fake Vs Real Active Campaign Email Marketing.

Before you include any contacts, though, you need to produce a list, similar to with Campaign Screen. When you create a list, you need to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried including email, name, and birthday. It recognized e-mail, but not the other 2, however I was able to easily develop custom-made fields. You can likewise tag contacts for simple browsing. Click the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, offered you make a basic template initially.

Fake Vs Real Active Campaign Email Marketing

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to browse. Their design templates are restricted, which is great with me, but their email modifying experience is slightly much easier in that you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Fake Vs Real Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles picking a spouse – Fake Vs Real Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Fake Vs Real Active Campaign Email MarketingFake Vs Real Active Campaign Email Marketing

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Fake Vs Real Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be a good option.

Fake Vs Real Active Campaign Email Marketing

I generally don’t think pricing ought to be a significant consider choosing the best email marketing platform for your business. Having the right features for your marketing method will ultimately offset whatever rate distinctions you find. But, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.