Email Marketing Active Campaign Military Discount 2022

Email Marketing Active Campaign Military Discount 2022

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is using information captured from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the material in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the reason is because it sounds natural and includes sufficient personalisation (it references that they’re running a firm) that people believe it’s been written by hand. We’ve even gotten a great deal of praise from individuals who’ve recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, however the second time around only send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Marketing Active Campaign Military Discount 2022). If somebody opens your e-mail but does not click through to your offer it suggests that they were captivated by your subject line, but the offer wasn’t quite best for them.

Email Marketing Active Campaign Military Discount 2022

One of our most responded-to e-mail campaigns is a basic email that we send to everyone who participates in a Leadformly webinar however does not register for an account (Email Marketing Active Campaign Military Discount 2022). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly because …’.

When we initially started purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign  Military Discount 2022Email Marketing Active Campaign Military Discount 2022

While it’s implied to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move customers between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Military Discount 2022

I have to confess, gathering NPS ratings in ActiveCampaign is not simple. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better arise from their lead capture types. This automation series takes some stress off of our assistance group, as it implies that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we immediately trigger a series that asks the customer what made them leave, and after that adds/removes them from the right lists and sequences. It’s basic but is one less thing that our client success team need to think of.

Email Marketing Active Campaign Military Discount 2022

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new worker signs up with Venture Harbour, an automated email series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are aligned with the company’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to simplify our new staff member onboarding has actually made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a task from our site to complete a brief test that tells us more about them and how they solve problems (Email Marketing Active Campaign Military Discount 2022).

At the end of the day, if you’re not prepared to complete a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the right fit. It also offers us a great deal of informative info about prospects. For example, among our values at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Military Discount 2022

Email Marketing Active Campaign  Military Discount 2022Email Marketing Active Campaign Military Discount 2022

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and guarantees that we just consider the absolute best candidates to come in for an interview. I used to hate going after up invoices. While most of our clients paid their billings on time, there were constantly a few that required a nudge or 2.

By sending out the email from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting an invoice to be paid (Email Marketing Active Campaign Military Discount 2022). Not only was it just as efficient as me emailing them, it indicated I could stop sending an e-mail that I disliked sending– and it conserved me time!There are few tools that I totally suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including unlimited e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in at very first look.

Email Marketing Active Campaign Military Discount 2022

Email Marketing Active Campaign  Military Discount 2022Email Marketing Active Campaign Military Discount 2022

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, however not by phone. It’s similar to Campaign Display in numerous ways, though each bests the other one in some locations. For the finest e-mail marketing experience look to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business organizes its strategies depending upon the number of customers you’re looking to reach. Strategies start at $9 monthly for approximately 500 contacts and unlimited emails. At each customer level, you can upgrade to a Plus plan that adds numerous features consisting of client relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans include limitless emails, unlike Campaign Display, which offers both fundamental plans with limited e-mails, and more expensive unrestricted strategies. Email Marketing Active Campaign Military Discount 2022.

Email Marketing Active Campaign Military Discount 2022

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To get going, all you require is your business name and e-mail address. Next, you established a password and then choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s hard to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise offers CRM and other functions that you may not prepare to use, however appear on the control panel anyhow if you’re using the free trial. Email Marketing Active Campaign Military Discount 2022. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Military Discount 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Email Marketing Active Campaign Military Discount 2022.

Before you add any contacts, however, you need to develop a list, just like with Campaign Screen. When you develop a list, you need to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I checked out adding email, name, and birthday. It acknowledged email, however not the other two, however I had the ability to easily create customized fields. You can also tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a fundamental template initially.

Email Marketing Active Campaign Military Discount 2022

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to navigate. Their templates are restricted, which is great with me, but their email modifying experience is a little simpler because you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Military Discount 2022

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an email marketing platform is like picking a spouse – Email Marketing Active Campaign Military Discount 2022. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Email Marketing Active Campaign  Military Discount 2022Email Marketing Active Campaign Military Discount 2022

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I’ve currently mentioned.

Email Marketing Active Campaign Military Discount 2022

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform simply because it’s less expensive on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require much more than fundamental broadcasts and automations, AWeber may be a great option.

Email Marketing Active Campaign Military Discount 2022

I typically don’t think prices needs to be a major consider choosing the best e-mail marketing platform for your service. Having the ideal features for your marketing method will ultimately offset whatever rate distinctions you discover. However, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so happy I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Military Discount 2022

Email Marketing Active Campaign Military Discount 2022

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using information captured from our Leadformly form to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this allows you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the factor is since it sounds natural and includes enough personalisation (it referrals that they’re running a company) that people think it’s been composed manually. We have actually even received a great deal of praise from people who have actually determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Military Discount 2022). If somebody opens your e-mail however does not click through to your deal it implies that they were interested by your subject line, but the offer wasn’t rather right for them.

Email Marketing Active Campaign Military Discount 2022

One of our most responded-to e-mail campaigns is a simple email that we send out to everybody who goes to a Leadformly webinar but doesn’t register for an account (Email Marketing Active Campaign Military Discount 2022). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially began buying tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Email Marketing Active Campaign Military Discount 2022Email Marketing Active Campaign Military Discount 2022

While it’s suggested to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve created automation sequences to automatically move clients between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Military Discount 2022

I have to admit, collecting NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture kinds. This automation sequence takes some pressure off of our support group, as it indicates that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our customer success group need to believe about.

Email Marketing Active Campaign Military Discount 2022

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new employee signs up with Venture Harbour, an automated email sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to improve our new worker onboarding has made this process a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that get a job from our site to finish a short quiz that informs us more about them and how they resolve problems (Email Marketing Active Campaign Military Discount 2022).

At the end of the day, if you’re not willing to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise offers us a lot of informative details about candidates. For example, one of our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Military Discount 2022

Email Marketing Active Campaign Military Discount 2022Email Marketing Active Campaign Military Discount 2022

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with potential candidates, and ensures that we only consider the really finest applicants to come in for an interview. I utilized to hate chasing up invoices. While the majority of our customers paid their billings on time, there were always a couple of that required a nudge or more.

By sending out the email from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (Email Marketing Active Campaign Military Discount 2022). Not just was it simply as reliable as me emailing them, it suggested I might stop sending out an email that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly advise every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, consisting of endless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be hard to take in initially look.

Email Marketing Active Campaign Military Discount 2022

Email Marketing Active Campaign Military Discount 2022Email Marketing Active Campaign Military Discount 2022

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s equivalent to Campaign Display in lots of ways, though each bests the other one in some areas. For the finest e-mail marketing experience seek to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which use live assistance, and generous features.

The company arranges its plans depending upon the number of subscribers you’re seeking to reach. Strategies begin at $9 per month for as much as 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus plan that includes several functions including customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made plan. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include endless emails, unlike Campaign Screen, which offers both basic plans with restricted emails, and more expensive endless plans. Email Marketing Active Campaign Military Discount 2022.

Email Marketing Active Campaign Military Discount 2022

ActiveCampaign offers a 14-day free trial that does not require a credit card. To get started, all you need is your business name and e-mail address. Next, you set up a password and then choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, however reveal up on the dashboard anyway if you’re utilizing the totally free trial. Email Marketing Active Campaign Military Discount 2022. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Military Discount 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and many more. This is another location where it bests Campaign Display, which has no third party combination. Email Marketing Active Campaign Military Discount 2022.

Before you include any contacts, however, you need to develop a list, simply like with Campaign Screen. When you produce a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I experimented with adding email, name, and birthday. It recognized e-mail, but not the other two, but I was able to easily produce custom fields. You can also tag contacts for simple browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a basic template first.

Email Marketing Active Campaign Military Discount 2022

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their design templates are limited, which is great with me, however their email modifying experience is a little much easier in that you can develop inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Military Discount 2022

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform resembles choosing a partner – Email Marketing Active Campaign Military Discount 2022. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Email Marketing Active Campaign Military Discount 2022Email Marketing Active Campaign Military Discount 2022

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, some of which I’ve currently mentioned.

Email Marketing Active Campaign Military Discount 2022

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform even if it’s cheaper on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need much more than basic broadcasts and automations, AWeber may be a great choice.

Email Marketing Active Campaign Military Discount 2022

I normally do not think rates should be a significant element in choosing the right email marketing platform for your business. Having the ideal functions for your marketing technique will eventually offset whatever rate distinctions you find. However, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.