Email Marketing Active Campaign Hacks

Email Marketing Active Campaign Hacks

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using information recorded from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this enables you to customise the material in your email projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I presume the reason is since it sounds natural and consists of adequate personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been written by hand. We have actually even gotten a lot of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, but the second time around just send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Hacks). If someone opens your e-mail but doesn’t click through to your offer it implies that they were fascinated by your subject line, however the offer wasn’t quite right for them.

Email Marketing Active Campaign Hacks

One of our most responded-to email projects is a basic email that we send out to everybody who participates in a Leadformly webinar however does not register for an account (Email Marketing Active Campaign Hacks). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially started buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Email Marketing  Active Campaign HacksEmail Marketing Active Campaign Hacks

While it’s meant to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation series to instantly move customers in between different steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Hacks

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get much better results from their lead capture types. This automation sequence takes some strain off of our assistance team, as it means that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s important that we learn what triggered this. In ActiveCampaign, we immediately activate a series that asks the client what made them leave, and after that adds/removes them from the right lists and series. It’s simple but is one less thing that our client success group requirement to consider.

Email Marketing Active Campaign Hacks

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new employee joins Endeavor Harbour, an automated e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a constant onboarding experience, and are lined up with the business’s larger photo vision and goals.

While unconventional, using marketing automation to simplify our brand-new staff member onboarding has actually made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that get a task from our website to complete a brief test that informs us more about them and how they fix issues (Email Marketing Active Campaign Hacks).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the best fit. It likewise provides us a great deal of informative info about prospects. For example, among our values at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Hacks

Email Marketing  Active Campaign HacksEmail Marketing Active Campaign Hacks

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and guarantees that we only think about the very best candidates to come in for an interview. I used to hate chasing after up billings. While most of our customers paid their billings on time, there were constantly a couple of that required a nudge or 2.

By sending out the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and came across more as an alert rather than a person requesting for an invoice to be paid (Email Marketing Active Campaign Hacks). Not just was it simply as reliable as me emailing them, it implied I might stop sending an email that I hated sending– and it conserved me time!There are few tools that I totally recommend daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in at very first glimpse.

Email Marketing Active Campaign Hacks

Email Marketing  Active Campaign HacksEmail Marketing Active Campaign Hacks

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some areas. For the very best e-mail marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The company arranges its strategies depending upon the number of subscribers you’re looking to reach. Strategies start at $9 per month for as much as 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus plan that adds numerous functions consisting of client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include limitless e-mails, unlike Campaign Screen, which uses both basic plans with restricted emails, and more expensive unlimited plans. Email Marketing Active Campaign Hacks.

Email Marketing Active Campaign Hacks

ActiveCampaign provides a 14-day complimentary trial that does not require a charge card. To get started, all you need is your business name and email address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating at first glimpse. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also provides CRM and other features that you might not plan to utilize, however appear on the control panel anyway if you’re utilizing the free trial. Email Marketing Active Campaign Hacks. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related features.

Email Marketing Active Campaign Hacks

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Email Marketing Active Campaign Hacks.

Before you include any contacts, though, you need to create a list, much like with Campaign Display. When you produce a list, you require to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I attempted out including email, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to easily produce custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic template initially.

Email Marketing Active Campaign Hacks

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is really plain, but simple to browse. Their templates are limited, which is great with me, but their e-mail editing experience is slightly much easier because you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Hacks

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an e-mail marketing platform is like selecting a partner – Email Marketing Active Campaign Hacks. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Email Marketing  Active Campaign HacksEmail Marketing Active Campaign Hacks

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Email Marketing Active Campaign Hacks

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform simply because it’s less expensive on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than basic broadcasts and automations, AWeber may be a great choice.

Email Marketing Active Campaign Hacks

I usually don’t believe prices ought to be a major factor in choosing the best email marketing platform for your business. Having the right functions for your marketing method will eventually make up for whatever rate differences you find. But, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Hacks

Email Marketing Active Campaign Hacks

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve explored with a lot is using data captured from our Leadformly kind to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this permits you to customise the material in your email projects using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the reason is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that people suspect it’s been written by hand. We’ve even gotten a great deal of praise from individuals who’ve identified that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, however the 2nd time around just send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign Hacks). If someone opens your email however does not click through to your offer it suggests that they were captivated by your subject line, however the offer wasn’t rather best for them.

Email Marketing Active Campaign Hacks

Among our most responded-to e-mail campaigns is a simple e-mail that we send out to everybody who participates in a Leadformly webinar but does not sign up for an account (Email Marketing Active Campaign Hacks). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly because …’.

When we first started buying tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that many of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign HacksEmail Marketing Active Campaign Hacks

While it’s implied to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve produced automation series to instantly move customers between different steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Hacks

I have to confess, collecting NPS scores in ActiveCampaign is not simple. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and get much better arise from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it indicates that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our consumer success team requirement to consider.

Email Marketing Active Campaign Hacks

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new staff member joins Endeavor Harbour, an automated email series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a constant onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While non-traditional, using marketing automation to enhance our brand-new worker onboarding has made this procedure a lot much easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that make an application for a job from our site to finish a short test that informs us more about them and how they solve problems (Email Marketing Active Campaign Hacks).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the right fit. It also offers us a lot of informative info about candidates. For instance, one of our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Hacks

Email Marketing Active Campaign HacksEmail Marketing Active Campaign Hacks

This quiz is sent through a marketing automation sequence, which frees up hours of emailing back and forth with potential prospects, and ensures that we only consider the best candidates to come in for an interview. I used to dislike going after up billings. While the bulk of our clients paid their invoices on time, there were always a few that required a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and came across more as an alert instead of a person requesting for an invoice to be paid (Email Marketing Active Campaign Hacks). Not just was it just as efficient as me emailing them, it implied I might stop sending an e-mail that I hated sending– and it saved me time!There are few tools that I totally advise on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially glimpse.

Email Marketing Active Campaign Hacks

Email Marketing Active Campaign HacksEmail Marketing Active Campaign Hacks

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s comparable to Campaign Screen in lots of ways, though each bests the other one in some areas. For the finest e-mail marketing experience aim to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The company arranges its plans depending upon the number of customers you’re looking to reach. Plans start at $9 monthly for up to 500 contacts and unrestricted emails. At each customer level, you can update to a Plus strategy that adds a number of features consisting of customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unlimited e-mails, unlike Campaign Screen, which provides both standard plans with restricted e-mails, and more expensive limitless strategies. Email Marketing Active Campaign Hacks.

Email Marketing Active Campaign Hacks

ActiveCampaign offers a 14-day free trial that does not require a credit card. To begin, all you need is your company name and e-mail address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s hard to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise provides CRM and other functions that you might not plan to use, however reveal up on the dashboard anyhow if you’re utilizing the free trial. Email Marketing Active Campaign Hacks. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Hacks

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign Hacks.

Before you include any contacts, though, you need to create a list, much like with Campaign Monitor. When you create a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried out adding e-mail, name, and birthday. It recognized email, but not the other two, but I had the ability to quickly develop custom-made fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a standard template first.

Email Marketing Active Campaign Hacks

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their templates are restricted, which is fine with me, however their email modifying experience is slightly simpler in that you can develop inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Hacks

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an email marketing platform resembles selecting a spouse – Email Marketing Active Campaign Hacks. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Email Marketing Active Campaign HacksEmail Marketing Active Campaign Hacks

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Email Marketing Active Campaign Hacks

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small service with 5,000 customers or more, and you don’t require much more than basic broadcasts and automations, AWeber might be a good choice.

Email Marketing Active Campaign Hacks

I normally do not think rates ought to be a major consider deciding the right e-mail marketing platform for your organisation. Having the ideal functions for your marketing strategy will eventually offset whatever cost distinctions you find. But, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting out. MailChimp, is totally free below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.