Email Marketing Active Campaign Deals Under 500 2022

Email Marketing Active Campaign Deals Under 500 2022

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing information recorded from our Leadformly kind to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this permits you to personalise the content in your email projects using guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I believe the factor is because it sounds natural and consists of adequate personalisation (it references that they’re running a firm) that individuals suspect it’s been written manually. We’ve even gotten a lot of praise from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the second time around just send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Deals Under 500 2022). If someone opens your email but does not click through to your deal it implies that they were captivated by your subject line, however the offer wasn’t rather ideal for them.

Email Marketing Active Campaign Deals Under 500 2022

One of our most responded-to email campaigns is an easy e-mail that we send to everybody who attends a Leadformly webinar but does not sign up for an account (Email Marketing Active Campaign Deals Under 500 2022). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to use Leadformly since …’.

When we initially started investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign Deals Under 500 2022Email Marketing Active Campaign Deals Under 500 2022

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to automatically move clients in between various actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Deals Under 500 2022

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve arise from their lead capture forms. This automation sequence takes some pressure off of our support group, as it suggests that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we immediately activate a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our consumer success group requirement to think about.

Email Marketing Active Campaign Deals Under 500 2022

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new worker signs up with Venture Harbour, an automatic email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While non-traditional, utilizing marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that use for a task from our website to complete a short quiz that informs us more about them and how they solve issues (Email Marketing Active Campaign Deals Under 500 2022).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the best fit. It also provides us a great deal of insightful info about candidates. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Deals Under 500 2022

Email Marketing Active Campaign Deals Under 500 2022Email Marketing Active Campaign Deals Under 500 2022

This test is sent through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and guarantees that we just consider the best candidates to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our customers paid their billings on time, there were constantly a few that needed a push or two.

By sending out the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and encountered more as an alert instead of an individual asking for a billing to be paid (Email Marketing Active Campaign Deals Under 500 2022). Not just was it simply as efficient as me emailing them, it indicated I might stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly advise on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in initially look.

Email Marketing Active Campaign Deals Under 500 2022

Email Marketing Active Campaign Deals Under 500 2022Email Marketing Active Campaign Deals Under 500 2022

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s equivalent to Campaign Display in lots of ways, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which use live assistance, and generous functions.

The business arranges its plans depending upon the variety of customers you’re aiming to reach. Plans begin at $9 per month for approximately 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of functions including client relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which uses both standard strategies with restricted e-mails, and more pricey limitless plans. Email Marketing Active Campaign Deals Under 500 2022.

Email Marketing Active Campaign Deals Under 500 2022

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To start, all you require is your business name and email address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise uses CRM and other features that you might not prepare to use, however reveal up on the control panel anyway if you’re using the totally free trial. Email Marketing Active Campaign Deals Under 500 2022. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Active Campaign Deals Under 500 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Email Marketing Active Campaign Deals Under 500 2022.

Prior to you include any contacts, though, you have to develop a list, just like with Campaign Screen. When you produce a list, you need to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I checked out adding e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I was able to easily produce custom fields. You can likewise tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a basic design template initially.

Email Marketing Active Campaign Deals Under 500 2022

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is somewhat much easier because you can develop inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign Deals Under 500 2022

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like choosing a partner – Email Marketing Active Campaign Deals Under 500 2022. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Email Marketing Active Campaign Deals Under 500 2022Email Marketing Active Campaign Deals Under 500 2022

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve currently discussed.

Email Marketing Active Campaign Deals Under 500 2022

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 subscribers or more, and you do not need far more than fundamental broadcasts and automations, AWeber might be a good choice.

Email Marketing Active Campaign Deals Under 500 2022

I usually don’t believe rates must be a major element in choosing the best email marketing platform for your service. Having the ideal features for your marketing strategy will eventually offset whatever rate distinctions you discover. But, price is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting out. MailChimp, is free below 2,000 contacts. However switching is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Deals Under 500 2022

Email Marketing Active Campaign Deals Under 500 2022

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using information recorded from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this allows you to personalise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I suspect the factor is since it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that individuals suspect it’s been written manually. We have actually even gotten a great deal of praise from people who’ve determined that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around just send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Deals Under 500 2022). If somebody opens your e-mail however doesn’t click through to your deal it means that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Email Marketing Active Campaign Deals Under 500 2022

Among our most responded-to e-mail projects is a simple email that we send to everybody who participates in a Leadformly webinar however does not register for an account (Email Marketing Active Campaign Deals Under 500 2022). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly because …’.

When we initially began investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign  Deals Under 500 2022Email Marketing Active Campaign Deals Under 500 2022

While it’s implied to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve created automation series to instantly move clients between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Deals Under 500 2022

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software application and get better outcomes from their lead capture forms. This automation sequence takes some pressure off of our support team, as it implies that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we immediately set off a sequence that asks the customer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our client success group need to think about.

Email Marketing Active Campaign Deals Under 500 2022

Below are a few of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new worker joins Venture Harbour, an automatic e-mail series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a constant onboarding experience, and are lined up with the business’s larger photo vision and goals.

While unconventional, using marketing automation to streamline our new worker onboarding has made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a job from our website to complete a brief quiz that tells us more about them and how they fix problems (Email Marketing Active Campaign Deals Under 500 2022).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the right fit. It also gives us a great deal of insightful details about candidates. For example, among our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Deals Under 500 2022

Email Marketing Active Campaign  Deals Under 500 2022Email Marketing Active Campaign Deals Under 500 2022

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with potential candidates, and makes sure that we just think about the absolute best applicants to come in for an interview. I used to dislike chasing after up invoices. While most of our customers paid their invoices on time, there were always a few that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my personal email address it depersonalised the message and discovered more as an alert instead of an individual requesting a billing to be paid (Email Marketing Active Campaign Deals Under 500 2022). Not only was it just as efficient as me emailing them, it indicated I could stop sending an e-mail that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly suggest daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, consisting of limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be tough to take in at very first look.

Email Marketing Active Campaign Deals Under 500 2022

Email Marketing Active Campaign  Deals Under 500 2022Email Marketing Active Campaign Deals Under 500 2022

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s equivalent to Campaign Monitor in lots of methods, though each bests the other one in some locations. For the finest e-mail marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The business organizes its plans depending upon the number of customers you’re wanting to reach. Strategies start at $9 monthly for as much as 500 contacts and limitless e-mails. At each customer level, you can update to a Plus plan that includes numerous functions including client relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of limitless e-mails, unlike Campaign Display, which provides both standard plans with restricted emails, and more pricey unlimited plans. Email Marketing Active Campaign Deals Under 500 2022.

Email Marketing Active Campaign Deals Under 500 2022

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To start, all you need is your company name and email address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glance. It’s hard to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign also offers CRM and other functions that you may not plan to utilize, however show up on the control panel anyway if you’re using the totally free trial. Email Marketing Active Campaign Deals Under 500 2022. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Deals Under 500 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Screen, which has no third celebration combination. Email Marketing Active Campaign Deals Under 500 2022.

Before you add any contacts, though, you need to create a list, much like with Campaign Screen. When you create a list, you need to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried adding email, name, and birthday. It acknowledged email, but not the other 2, but I was able to quickly produce custom fields. You can also tag contacts for easy searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a basic template initially.

Email Marketing Active Campaign Deals Under 500 2022

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their templates are restricted, which is fine with me, but their email editing experience is somewhat easier because you can develop inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Deals Under 500 2022

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an email marketing platform resembles selecting a spouse – Email Marketing Active Campaign Deals Under 500 2022. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Email Marketing Active Campaign  Deals Under 500 2022Email Marketing Active Campaign Deals Under 500 2022

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I’ve already mentioned.

Email Marketing Active Campaign Deals Under 500 2022

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber might be a good option.

Email Marketing Active Campaign Deals Under 500 2022

I normally don’t believe prices needs to be a major element in choosing the right e-mail marketing platform for your company. Having the right functions for your marketing technique will eventually offset whatever cost distinctions you find. But, cost is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.