Email Marketing Active Campaign CouponFebruary

Email Marketing Active Campaign CouponFebruary

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually explore a lot is using information captured from our Leadformly type to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the factor is due to the fact that it sounds natural and consists of enough personalisation (it references that they’re running a firm) that individuals believe it’s been written by hand. We have actually even gotten a great deal of appreciation from people who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, but the second time around just send the e-mail to the section of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign CouponFebruary). If somebody opens your email however does not click through to your deal it suggests that they were interested by your subject line, however the offer wasn’t quite best for them.

Email Marketing Active Campaign CouponFebruary

One of our most responded-to e-mail campaigns is a simple email that we send out to everyone who goes to a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign CouponFebruary). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign CouponFebruaryEmail Marketing Active Campaign CouponFebruary

While it’s indicated to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually created automation series to immediately move clients in between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign CouponFebruary

I have to confess, gathering NPS scores in ActiveCampaign is not simple. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading brilliant short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and get much better outcomes from their lead capture forms. This automation sequence takes some strain off of our assistance group, as it suggests that we can respond to questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s simple however is one less thing that our customer success group need to consider.

Email Marketing Active Campaign CouponFebruary

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new worker joins Venture Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that request a job from our website to finish a short quiz that informs us more about them and how they solve issues (Email Marketing Active Campaign CouponFebruary).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It also offers us a great deal of insightful details about prospects. For example, one of our values at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign CouponFebruary

Email Marketing Active Campaign CouponFebruaryEmail Marketing Active Campaign CouponFebruary

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential candidates, and makes sure that we just think about the absolute best candidates to come in for an interview. I used to hate chasing after up invoices. While the majority of our clients paid their invoices on time, there were always a few that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and came across more as an alert rather than a person asking for a billing to be paid (Email Marketing Active Campaign CouponFebruary). Not just was it simply as reliable as me emailing them, it meant I might stop sending out an e-mail that I hated sending out– and it saved me time!There are few tools that I totally recommend daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of limitless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in at very first glance.

Email Marketing Active Campaign CouponFebruary

Email Marketing Active Campaign CouponFebruaryEmail Marketing Active Campaign CouponFebruary

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some locations. For the best email marketing experience aim to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The business organizes its strategies depending on the number of customers you’re wanting to reach. Plans start at $9 per month for up to 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus plan that includes a number of features consisting of client relationship management (CRM), a custom-made domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include limitless e-mails, unlike Campaign Screen, which provides both basic plans with restricted e-mails, and more costly unrestricted strategies. Email Marketing Active Campaign CouponFebruary.

Email Marketing Active Campaign CouponFebruary

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To get started, all you require is your business name and email address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing because ActiveCampaign also uses CRM and other features that you may not plan to use, but reveal up on the dashboard anyhow if you’re using the totally free trial. Email Marketing Active Campaign CouponFebruary. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

Email Marketing Active Campaign CouponFebruary

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign CouponFebruary.

Prior to you include any contacts, though, you need to develop a list, much like with Campaign Display. When you create a list, you need to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried out including e-mail, name, and birthday. It acknowledged email, however not the other 2, but I was able to quickly create customized fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template first.

Email Marketing Active Campaign CouponFebruary

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their design templates are limited, which is fine with me, however their email modifying experience is slightly easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Email Marketing Active Campaign CouponFebruary

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles choosing a spouse – Email Marketing Active Campaign CouponFebruary. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Email Marketing Active Campaign CouponFebruaryEmail Marketing Active Campaign CouponFebruary

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I have actually already discussed.

Email Marketing Active Campaign CouponFebruary

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you don’t require much more than standard broadcasts and automations, AWeber might be an excellent option.

Email Marketing Active Campaign CouponFebruary

I generally do not think rates ought to be a major factor in choosing the ideal email marketing platform for your service. Having the best functions for your marketing technique will eventually make up for whatever rate differences you find. But, cost is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. But switching is a discomfort, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so grateful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign CouponFebruary

Email Marketing Active Campaign CouponFebruary

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explored with a lot is utilizing information recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this enables you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I think the factor is because it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that individuals believe it’s been composed manually. We’ve even gotten a lot of appreciation from people who’ve determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, however the 2nd time around just send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Marketing Active Campaign CouponFebruary). If someone opens your email but does not click through to your offer it means that they were fascinated by your subject line, but the offer wasn’t quite right for them.

Email Marketing Active Campaign CouponFebruary

One of our most responded-to e-mail campaigns is a basic email that we send out to everybody who goes to a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign CouponFebruary). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Email Marketing Active Campaign CouponFebruaryEmail Marketing Active Campaign CouponFebruary

While it’s meant to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation sequences to automatically move customers between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign CouponFebruary

I have to admit, gathering NPS scores in ActiveCampaign is challenging. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software application and improve outcomes from their lead capture types. This automation sequence takes some strain off of our support team, as it implies that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s essential that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s easy but is one less thing that our consumer success team need to consider.

Email Marketing Active Campaign CouponFebruary

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new worker joins Endeavor Harbour, an automated e-mail series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are aligned with the company’s bigger image vision and objectives.

While non-traditional, utilizing marketing automation to enhance our new worker onboarding has actually made this process a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that obtain a job from our website to complete a short quiz that tells us more about them and how they solve problems (Email Marketing Active Campaign CouponFebruary).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It also gives us a great deal of informative details about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign CouponFebruary

Email Marketing Active Campaign CouponFebruaryEmail Marketing Active Campaign CouponFebruary

This quiz is sent out through a marketing automation series, which frees up hours of emailing back and forth with prospective prospects, and makes sure that we only think about the very best candidates to come in for an interview. I used to hate chasing after up billings. While most of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person requesting an invoice to be paid (Email Marketing Active Campaign CouponFebruary). Not just was it simply as effective as me emailing them, it suggested I might stop sending an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly suggest on a daily basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, including unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning glimpse.

Email Marketing Active Campaign CouponFebruary

Email Marketing Active Campaign CouponFebruaryEmail Marketing Active Campaign CouponFebruary

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid through live chat, however not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company organizes its strategies depending upon the variety of subscribers you’re aiming to reach. Strategies start at $9 per month for approximately 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus strategy that adds several features consisting of customer relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of endless e-mails, unlike Campaign Monitor, which offers both basic plans with restricted emails, and more expensive limitless strategies. Email Marketing Active Campaign CouponFebruary.

Email Marketing Active Campaign CouponFebruary

ActiveCampaign offers a 14-day free trial that does not require a credit card. To begin, all you require is your company name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s difficult to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise provides CRM and other functions that you might not plan to use, however show up on the dashboard anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign CouponFebruary. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign CouponFebruary

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd celebration integration. Email Marketing Active Campaign CouponFebruary.

Prior to you include any contacts, though, you need to create a list, similar to with Campaign Monitor. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I experimented with adding email, name, and birthday. It acknowledged e-mail, but not the other 2, however I was able to easily create customized fields. You can also tag contacts for simple browsing. Click the campaigns tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, offered you make a basic template initially.

Email Marketing Active Campaign CouponFebruary

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their templates are restricted, which is great with me, however their email modifying experience is somewhat easier in that you can develop inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign CouponFebruary

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an email marketing platform is like selecting a partner – Email Marketing Active Campaign CouponFebruary. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Email Marketing Active Campaign CouponFebruaryEmail Marketing Active Campaign CouponFebruary

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw many others, some of which I have actually currently mentioned.

Email Marketing Active Campaign CouponFebruary

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an e-mail marketing platform just since it’s less expensive on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber may be a good choice.

Email Marketing Active Campaign CouponFebruary

I normally do not think rates needs to be a major consider deciding the right email marketing platform for your business. Having the ideal features for your marketing technique will eventually make up for whatever cost distinctions you find. However, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is free below 2,000 contacts. But switching is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.