Cheap Email Marketing Active Campaign Used Value

Cheap Email Marketing Active Campaign Used Value

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is utilizing data captured from our Leadformly type to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this allows you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I suspect the reason is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running a company) that people believe it’s been written manually. We have actually even gotten a lot of appreciation from people who have actually identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails twice, however the second time around just send out the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Cheap Email Marketing Active Campaign Used Value). If someone opens your e-mail but does not click through to your deal it means that they were intrigued by your subject line, however the deal wasn’t quite ideal for them.

Cheap Email Marketing Active Campaign Used Value

Among our most responded-to email campaigns is a basic email that we send to everyone who participates in a Leadformly webinar but does not register for an account (Cheap Email Marketing Active Campaign Used Value). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly because …’.

When we first started buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Cheap  Email Marketing Active Campaign Used ValueCheap Email Marketing Active Campaign Used Value

While it’s meant to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to immediately move clients between various actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Used Value

I have to confess, collecting NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve outcomes from their lead capture types. This automation series takes some strain off of our support group, as it indicates that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we automatically trigger a series that asks the client what made them leave, and then adds/removes them from the proper lists and series. It’s easy but is one less thing that our consumer success group requirement to believe about.

Cheap Email Marketing Active Campaign Used Value

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new employee joins Venture Harbour, an automated e-mail series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are aligned with the company’s larger image vision and goals.

While non-traditional, using marketing automation to improve our brand-new employee onboarding has actually made this process a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that look for a task from our site to finish a short test that informs us more about them and how they fix problems (Cheap Email Marketing Active Campaign Used Value).

At the end of the day, if you’re not willing to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the right fit. It also provides us a lot of insightful info about candidates. For example, among our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Email Marketing Active Campaign Used Value

Cheap  Email Marketing Active Campaign Used ValueCheap Email Marketing Active Campaign Used Value

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective prospects, and guarantees that we just think about the absolute best candidates to come in for an interview. I utilized to hate chasing after up billings. While most of our clients paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and discovered more as an alert rather than an individual asking for a billing to be paid (Cheap Email Marketing Active Campaign Used Value). Not only was it just as effective as me emailing them, it indicated I might stop sending out an e-mail that I disliked sending– and it saved me time!There are few tools that I wholeheartedly recommend daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in at very first look.

Cheap Email Marketing Active Campaign Used Value

Cheap  Email Marketing Active Campaign Used ValueCheap Email Marketing Active Campaign Used Value

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help via live chat, however not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some areas. For the best e-mail marketing experience look to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its strategies depending upon the variety of subscribers you’re wanting to reach. Strategies start at $9 monthly for up to 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that includes a number of features consisting of customer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of limitless e-mails, unlike Campaign Monitor, which uses both standard plans with restricted e-mails, and more pricey unlimited plans. Cheap Email Marketing Active Campaign Used Value.

Cheap Email Marketing Active Campaign Used Value

ActiveCampaign offers a 14-day free trial that does not need a charge card. To get going, all you require is your business name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign also offers CRM and other functions that you might not prepare to use, however reveal up on the control panel anyway if you’re using the complimentary trial. Cheap Email Marketing Active Campaign Used Value. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Cheap Email Marketing Active Campaign Used Value

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Cheap Email Marketing Active Campaign Used Value.

Before you include any contacts, however, you have to create a list, similar to with Campaign Display. When you develop a list, you require to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I tried including email, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to easily create custom fields. You can also tag contacts for simple searching. Click the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, provided you make a basic design template initially.

Cheap Email Marketing Active Campaign Used Value

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, but their e-mail modifying experience is slightly much easier in that you can produce inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Cheap Email Marketing Active Campaign Used Value

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform is like selecting a partner – Cheap Email Marketing Active Campaign Used Value. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Cheap  Email Marketing Active Campaign Used ValueCheap Email Marketing Active Campaign Used Value

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

Cheap Email Marketing Active Campaign Used Value

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform simply because it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber might be a great option.

Cheap Email Marketing Active Campaign Used Value

I normally don’t think prices should be a significant factor in deciding the ideal email marketing platform for your organisation. Having the best features for your marketing strategy will eventually make up for whatever cost differences you find. But, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is free listed below 2,000 contacts. However changing is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Active Campaign Used Value

Cheap Email Marketing Active Campaign Used Value

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually explored with a lot is utilizing information recorded from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this allows you to customise the content in your e-mail campaigns using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the reason is since it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that people suspect it’s been written manually. We’ve even gotten a lot of appreciation from individuals who have actually recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, but the second time around just send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Cheap Email Marketing Active Campaign Used Value). If somebody opens your e-mail but does not click through to your offer it implies that they were captivated by your subject line, however the offer wasn’t rather right for them.

Cheap Email Marketing Active Campaign Used Value

Among our most responded-to e-mail projects is a simple e-mail that we send out to everybody who attends a Leadformly webinar but does not register for an account (Cheap Email Marketing Active Campaign Used Value). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Cheap Email Marketing Active Campaign  Used ValueCheap Email Marketing Active Campaign Used Value

While it’s indicated to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation sequences to automatically move customers in between different actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Cheap Email Marketing Active Campaign Used Value

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve arise from their lead capture kinds. This automation series takes some pressure off of our support team, as it indicates that we can respond to concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s crucial that we discover what triggered this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s easy but is one less thing that our customer success group requirement to think of.

Cheap Email Marketing Active Campaign Used Value

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member joins Venture Harbour, an automatic email series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are lined up with the business’s bigger image vision and goals.

While unconventional, utilizing marketing automation to simplify our brand-new worker onboarding has made this procedure a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that apply for a job from our site to finish a short test that informs us more about them and how they resolve problems (Cheap Email Marketing Active Campaign Used Value).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the best fit. It likewise gives us a lot of informative info about prospects. For instance, one of our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Email Marketing Active Campaign Used Value

Cheap Email Marketing Active Campaign  Used ValueCheap Email Marketing Active Campaign Used Value

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and guarantees that we only consider the best candidates to come in for an interview. I used to hate chasing up invoices. While the majority of our clients paid their billings on time, there were constantly a few that needed a push or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and encountered more as an alert rather than a person requesting an invoice to be paid (Cheap Email Marketing Active Campaign Used Value). Not just was it simply as effective as me emailing them, it meant I might stop sending out an email that I hated sending out– and it conserved me time!There are few tools that I completely advise on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in initially glance.

Cheap Email Marketing Active Campaign Used Value

Cheap Email Marketing Active Campaign  Used ValueCheap Email Marketing Active Campaign Used Value

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the very best email marketing experience look to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The company arranges its strategies depending on the number of customers you’re wanting to reach. Strategies start at $9 per month for as much as 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that includes several features including consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies consist of unrestricted emails, unlike Campaign Display, which uses both fundamental plans with restricted e-mails, and more pricey limitless strategies. Cheap Email Marketing Active Campaign Used Value.

Cheap Email Marketing Active Campaign Used Value

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To begin, all you need is your business name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise offers CRM and other features that you may not prepare to use, however reveal up on the control panel anyway if you’re utilizing the free trial. Cheap Email Marketing Active Campaign Used Value. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Email Marketing Active Campaign Used Value

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Cheap Email Marketing Active Campaign Used Value.

Prior to you include any contacts, though, you have to develop a list, much like with Campaign Screen. When you produce a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I attempted out including email, name, and birthday. It recognized email, but not the other 2, however I had the ability to quickly produce customized fields. You can likewise tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a basic template first.

Cheap Email Marketing Active Campaign Used Value

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, but easy to browse. Their design templates are restricted, which is great with me, however their e-mail editing experience is somewhat much easier because you can develop inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Cheap Email Marketing Active Campaign Used Value

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like selecting a spouse – Cheap Email Marketing Active Campaign Used Value. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

Cheap Email Marketing Active Campaign  Used ValueCheap Email Marketing Active Campaign Used Value

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Cheap Email Marketing Active Campaign Used Value

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an email marketing platform even if it’s cheaper on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small service with 5,000 subscribers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be a good choice.

Cheap Email Marketing Active Campaign Used Value

I normally don’t believe pricing needs to be a major factor in deciding the right e-mail marketing platform for your company. Having the best features for your marketing strategy will ultimately make up for whatever rate differences you find. However, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is free listed below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.