Cheap Active Campaign Email Marketing Price Today

Cheap Active Campaign Email Marketing Price Today

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information recorded from our Leadformly type to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this permits you to personalise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I believe the reason is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a firm) that people think it’s been composed by hand. We’ve even received a great deal of praise from people who have actually identified that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the 2nd time around only send the email to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Cheap Active Campaign Email Marketing Price Today). If somebody opens your e-mail however doesn’t click through to your deal it suggests that they were fascinated by your subject line, however the offer wasn’t rather right for them.

Cheap Active Campaign Email Marketing Price Today

One of our most responded-to email projects is a basic e-mail that we send out to everybody who goes to a Leadformly webinar but doesn’t register for an account (Cheap Active Campaign Email Marketing Price Today). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Cheap Active Campaign Email Marketing  Price TodayCheap Active Campaign Email Marketing Price Today

While it’s implied to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually created automation sequences to instantly move customers in between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Price Today

I have to admit, collecting NPS scores in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better arise from their lead capture forms. This automation sequence takes some pressure off of our assistance team, as it suggests that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and after that adds/removes them from the right lists and series. It’s simple however is one less thing that our consumer success team requirement to consider.

Cheap Active Campaign Email Marketing Price Today

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member signs up with Endeavor Harbour, an automated email sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While non-traditional, using marketing automation to streamline our new worker onboarding has actually made this procedure a lot much easier. We do not check out CVs at Venture Harbour. Rather, we ask all candidates that look for a job from our site to finish a brief test that informs us more about them and how they resolve issues (Cheap Active Campaign Email Marketing Price Today).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It likewise provides us a great deal of insightful information about candidates. For example, one of our worths at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Cheap Active Campaign Email Marketing Price Today

Cheap Active Campaign Email Marketing  Price TodayCheap Active Campaign Email Marketing Price Today

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and ensures that we only think about the best candidates to come in for an interview. I used to dislike chasing up billings. While the majority of our customers paid their invoices on time, there were constantly a few that required a push or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and discovered more as an alert rather than an individual requesting an invoice to be paid (Cheap Active Campaign Email Marketing Price Today). Not just was it just as efficient as me emailing them, it meant I could stop sending an e-mail that I hated sending– and it conserved me time!There are couple of tools that I totally recommend every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of endless emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be hard to take in at first glance.

Cheap Active Campaign Email Marketing Price Today

Cheap Active Campaign Email Marketing  Price TodayCheap Active Campaign Email Marketing Price Today

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help through live chat, however not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live support, and generous functions.

The business organizes its strategies depending upon the variety of customers you’re seeking to reach. Plans begin at $9 per month for as much as 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that adds several features including customer relationship management (CRM), a custom domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include limitless emails, unlike Campaign Screen, which uses both standard strategies with limited e-mails, and more pricey endless plans. Cheap Active Campaign Email Marketing Price Today.

Cheap Active Campaign Email Marketing Price Today

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To begin, all you need is your company name and email address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s hard to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing since ActiveCampaign also uses CRM and other functions that you might not prepare to use, but appear on the control panel anyway if you’re using the complimentary trial. Cheap Active Campaign Email Marketing Price Today. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Cheap Active Campaign Email Marketing Price Today

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another area where it bests Campaign Monitor, which has no third party integration. Cheap Active Campaign Email Marketing Price Today.

Prior to you add any contacts, though, you have to develop a list, simply like with Campaign Display. When you create a list, you require to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I experimented with including email, name, and birthday. It acknowledged e-mail, however not the other 2, but I was able to easily develop customized fields. You can also tag contacts for easy searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a basic template first.

Cheap Active Campaign Email Marketing Price Today

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their templates are limited, which is fine with me, however their email editing experience is somewhat much easier because you can produce inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Email Marketing Price Today

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an e-mail marketing platform is like choosing a spouse – Cheap Active Campaign Email Marketing Price Today. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Cheap Active Campaign Email Marketing  Price TodayCheap Active Campaign Email Marketing Price Today

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Cheap Active Campaign Email Marketing Price Today

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s more affordable on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber might be an excellent option.

Cheap Active Campaign Email Marketing Price Today

I typically do not believe prices should be a significant aspect in choosing the ideal e-mail marketing platform for your service. Having the best features for your marketing technique will eventually make up for whatever rate distinctions you discover. However, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Price Today

Cheap Active Campaign Email Marketing Price Today

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is utilizing information caught from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this allows you to personalise the material in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I think the factor is since it sounds natural and includes adequate personalisation (it referrals that they’re running an agency) that individuals suspect it’s been composed by hand. We’ve even received a lot of praise from individuals who’ve recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, however the second time around just send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Cheap Active Campaign Email Marketing Price Today). If someone opens your e-mail but doesn’t click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t rather right for them.

Cheap Active Campaign Email Marketing Price Today

Among our most responded-to email projects is a simple e-mail that we send to everyone who goes to a Leadformly webinar however does not sign up for an account (Cheap Active Campaign Email Marketing Price Today). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly since …’.

When we first began investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Cheap Active Campaign  Email Marketing Price TodayCheap Active Campaign Email Marketing Price Today

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to immediately move customers in between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Price Today

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get much better outcomes from their lead capture kinds. This automation series takes some pressure off of our support team, as it suggests that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it’s crucial that we discover what caused this. In ActiveCampaign, we immediately activate a sequence that asks the customer what made them leave, and after that adds/removes them from the right lists and series. It’s easy but is one less thing that our client success team need to believe about.

Cheap Active Campaign Email Marketing Price Today

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automatic e-mail series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While unconventional, using marketing automation to streamline our new employee onboarding has made this process a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that request a task from our website to finish a short quiz that informs us more about them and how they fix issues (Cheap Active Campaign Email Marketing Price Today).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the right fit. It likewise offers us a lot of informative info about prospects. For example, among our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Price Today

Cheap Active Campaign  Email Marketing Price TodayCheap Active Campaign Email Marketing Price Today

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential prospects, and guarantees that we only think about the best candidates to come in for an interview. I utilized to dislike going after up invoices. While the majority of our customers paid their billings on time, there were always a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and came throughout more as an alert instead of a person requesting a billing to be paid (Cheap Active Campaign Email Marketing Price Today). Not only was it just as effective as me emailing them, it suggested I could stop sending out an e-mail that I disliked sending– and it conserved me time!There are few tools that I totally recommend on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, consisting of limitless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be hard to take in initially glance.

Cheap Active Campaign Email Marketing Price Today

Cheap Active Campaign  Email Marketing Price TodayCheap Active Campaign Email Marketing Price Today

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, but not by phone. It’s similar to Campaign Monitor in many ways, though each bests the other one in some locations. For the very best e-mail marketing experience look to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending upon the variety of subscribers you’re seeking to reach. Strategies start at $9 each month for as much as 500 contacts and endless emails. At each subscriber level, you can update to a Plus strategy that includes several features consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of unlimited emails, unlike Campaign Screen, which offers both fundamental plans with restricted e-mails, and more pricey endless strategies. Cheap Active Campaign Email Marketing Price Today.

Cheap Active Campaign Email Marketing Price Today

ActiveCampaign provides a 14-day free trial that does not need a credit card. To start, all you need is your business name and email address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s tough to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also provides CRM and other features that you might not prepare to utilize, but reveal up on the dashboard anyway if you’re utilizing the free trial. Cheap Active Campaign Email Marketing Price Today. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Cheap Active Campaign Email Marketing Price Today

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Cheap Active Campaign Email Marketing Price Today.

Prior to you add any contacts, though, you need to develop a list, simply like with Campaign Screen. When you develop a list, you require to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, but not the other two, however I was able to quickly develop customized fields. You can also tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, provided you make a standard template first.

Cheap Active Campaign Email Marketing Price Today

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is really plain, however simple to navigate. Their templates are restricted, which is fine with me, but their email modifying experience is a little easier because you can create inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Email Marketing Price Today

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform is like selecting a spouse – Cheap Active Campaign Email Marketing Price Today. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Cheap Active Campaign  Email Marketing Price TodayCheap Active Campaign Email Marketing Price Today

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

Cheap Active Campaign Email Marketing Price Today

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform simply due to the fact that it’s more affordable on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require far more than basic broadcasts and automations, AWeber may be a great option.

Cheap Active Campaign Email Marketing Price Today

I typically do not think prices ought to be a significant consider deciding the right email marketing platform for your business. Having the best features for your marketing strategy will ultimately offset whatever rate differences you find. However, price is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so happy I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.