Cheap Active Campaign Email Marketing Available In Store

Cheap Active Campaign Email Marketing Available In Store

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing information caught from our Leadformly type to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I think the reason is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running a company) that people believe it’s been written manually. We have actually even gotten a lot of praise from people who’ve recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, but the second time around just send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Cheap Active Campaign Email Marketing Available In Store). If someone opens your e-mail but does not click through to your deal it implies that they were captivated by your subject line, however the offer wasn’t quite right for them.

Cheap Active Campaign Email Marketing Available In Store

Among our most responded-to email campaigns is a basic email that we send to everyone who goes to a Leadformly webinar however does not sign up for an account (Cheap Active Campaign Email Marketing Available In Store). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly since …’.

When we initially started buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that many of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Cheap Active Campaign Email Marketing Available In StoreCheap Active Campaign Email Marketing Available In Store

While it’s meant to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to automatically move customers in between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Available In Store

I need to confess, collecting NPS ratings in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get much better arise from their lead capture kinds. This automation series takes some stress off of our assistance group, as it means that we can respond to concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we automatically activate a series that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s basic but is one less thing that our customer success group requirement to consider.

Cheap Active Campaign Email Marketing Available In Store

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new employee joins Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and goals.

While unconventional, using marketing automation to improve our new staff member onboarding has actually made this process a lot much easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that make an application for a job from our site to finish a brief quiz that informs us more about them and how they solve issues (Cheap Active Campaign Email Marketing Available In Store).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It also gives us a lot of informative information about prospects. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Cheap Active Campaign Email Marketing Available In Store

Cheap Active Campaign Email Marketing Available In StoreCheap Active Campaign Email Marketing Available In Store

This test is sent out through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and makes sure that we just consider the best candidates to come in for an interview. I used to hate chasing after up billings. While the bulk of our customers paid their billings on time, there were always a couple of that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and encountered more as an alert rather than an individual asking for a billing to be paid (Cheap Active Campaign Email Marketing Available In Store). Not just was it simply as reliable as me emailing them, it suggested I might stop sending an email that I disliked sending out– and it conserved me time!There are couple of tools that I completely recommend every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, including limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in in the beginning look.

Cheap Active Campaign Email Marketing Available In Store

Cheap Active Campaign Email Marketing Available In StoreCheap Active Campaign Email Marketing Available In Store

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid via live chat, but not by phone. It’s comparable to Campaign Display in many ways, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The company arranges its plans depending on the variety of subscribers you’re seeking to reach. Plans begin at $9 each month for as much as 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that adds several functions including customer relationship management (CRM), a customized domain, and custom branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of limitless emails, unlike Campaign Monitor, which uses both basic strategies with limited emails, and more costly endless plans. Cheap Active Campaign Email Marketing Available In Store.

Cheap Active Campaign Email Marketing Available In Store

ActiveCampaign offers a 14-day free trial that does not need a credit card. To get going, all you need is your company name and e-mail address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also offers CRM and other features that you may not plan to utilize, however appear on the control panel anyhow if you’re utilizing the totally free trial. Cheap Active Campaign Email Marketing Available In Store. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Cheap Active Campaign Email Marketing Available In Store

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and many more. This is another area where it bests Campaign Monitor, which has no third celebration integration. Cheap Active Campaign Email Marketing Available In Store.

Prior to you include any contacts, though, you need to produce a list, much like with Campaign Screen. When you develop a list, you require to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out adding e-mail, name, and birthday. It acknowledged email, but not the other 2, however I was able to easily create customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, offered you make a fundamental design template first.

Cheap Active Campaign Email Marketing Available In Store

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their templates are limited, which is great with me, but their email modifying experience is slightly easier in that you can develop inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Cheap Active Campaign Email Marketing Available In Store

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an email marketing platform is like choosing a spouse – Cheap Active Campaign Email Marketing Available In Store. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Cheap Active Campaign Email Marketing Available In StoreCheap Active Campaign Email Marketing Available In Store

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already pointed out.

Cheap Active Campaign Email Marketing Available In Store

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform just due to the fact that it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber may be an excellent option.

Cheap Active Campaign Email Marketing Available In Store

I typically do not think rates should be a major consider choosing the right e-mail marketing platform for your organisation. Having the right functions for your marketing method will ultimately make up for whatever cost distinctions you discover. However, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Cheap Active Campaign Email Marketing Available In Store

Cheap Active Campaign Email Marketing Available In Store

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using information recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Essentially, this enables you to personalise the material in your email projects utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the factor is because it sounds natural and consists of adequate personalisation (it references that they’re running a company) that individuals suspect it’s been written by hand. We have actually even received a lot of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around only send the e-mail to the section of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Cheap Active Campaign Email Marketing Available In Store). If someone opens your email but doesn’t click through to your offer it indicates that they were intrigued by your subject line, but the offer wasn’t quite ideal for them.

Cheap Active Campaign Email Marketing Available In Store

Among our most responded-to e-mail campaigns is an easy e-mail that we send out to everyone who goes to a Leadformly webinar but doesn’t register for an account (Cheap Active Campaign Email Marketing Available In Store). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially began purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Cheap Active Campaign Email Marketing  Available In StoreCheap Active Campaign Email Marketing Available In Store

While it’s meant to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to automatically move customers in between various actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Cheap Active Campaign Email Marketing Available In Store

I have to admit, collecting NPS scores in ActiveCampaign is difficult. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better arise from their lead capture forms. This automation sequence takes some stress off of our support group, as it means that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s basic however is one less thing that our consumer success group need to think of.

Cheap Active Campaign Email Marketing Available In Store

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automatic email sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While unconventional, using marketing automation to simplify our new staff member onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that request a job from our website to finish a brief test that informs us more about them and how they resolve issues (Cheap Active Campaign Email Marketing Available In Store).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the ideal fit. It likewise provides us a lot of insightful details about prospects. For example, one of our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Active Campaign Email Marketing Available In Store

Cheap Active Campaign Email Marketing  Available In StoreCheap Active Campaign Email Marketing Available In Store

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we just consider the best applicants to come in for an interview. I used to dislike going after up billings. While the majority of our clients paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and stumbled upon more as an alert instead of a person requesting for a billing to be paid (Cheap Active Campaign Email Marketing Available In Store). Not just was it just as reliable as me emailing them, it suggested I could stop sending an e-mail that I hated sending out– and it conserved me time!There are few tools that I totally advise every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of endless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in in the beginning glimpse.

Cheap Active Campaign Email Marketing Available In Store

Cheap Active Campaign Email Marketing  Available In StoreCheap Active Campaign Email Marketing Available In Store

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s comparable to Campaign Screen in lots of methods, though each bests the other one in some areas. For the very best email marketing experience appearance to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The business arranges its plans depending on the number of subscribers you’re aiming to reach. Plans begin at $9 each month for as much as 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus plan that includes a number of functions including customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include unrestricted emails, unlike Campaign Display, which uses both basic strategies with limited emails, and more costly unlimited plans. Cheap Active Campaign Email Marketing Available In Store.

Cheap Active Campaign Email Marketing Available In Store

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To get going, all you require is your company name and e-mail address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign likewise offers CRM and other functions that you might not plan to utilize, however show up on the control panel anyhow if you’re utilizing the totally free trial. Cheap Active Campaign Email Marketing Available In Store. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Cheap Active Campaign Email Marketing Available In Store

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Display, which has no third celebration combination. Cheap Active Campaign Email Marketing Available In Store.

Prior to you add any contacts, however, you need to create a list, just like with Campaign Screen. When you create a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I experimented with adding email, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to quickly develop customized fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a basic design template first.

Cheap Active Campaign Email Marketing Available In Store

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their design templates are limited, which is great with me, however their email editing experience is a little easier in that you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Cheap Active Campaign Email Marketing Available In Store

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform resembles choosing a partner – Cheap Active Campaign Email Marketing Available In Store. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Cheap Active Campaign Email Marketing  Available In StoreCheap Active Campaign Email Marketing Available In Store

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually currently pointed out.

Cheap Active Campaign Email Marketing Available In Store

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t require a lot more than fundamental broadcasts and automations, AWeber may be a good choice.

Cheap Active Campaign Email Marketing Available In Store

I usually don’t believe pricing must be a significant consider deciding the right email marketing platform for your organisation. Having the right functions for your marketing strategy will ultimately offset whatever price distinctions you find. But, rate is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.