Buy Cheap Email Marketing Active Campaign

Buy Cheap Email Marketing Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing information recorded from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this allows you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I presume the factor is due to the fact that it sounds natural and includes adequate personalisation (it recommendations that they’re running a firm) that individuals think it’s been written manually. We’ve even gotten a great deal of appreciation from individuals who have actually recognized that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, but the 2nd time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Buy Cheap Email Marketing Active Campaign). If somebody opens your email however does not click through to your deal it indicates that they were captivated by your subject line, however the deal wasn’t quite ideal for them.

Buy Cheap Email Marketing Active Campaign

One of our most responded-to email campaigns is a basic e-mail that we send to everybody who goes to a Leadformly webinar however does not sign up for an account (Buy Cheap Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly because …’.

When we first began buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Buy Cheap  Email Marketing Active CampaignBuy Cheap Email Marketing Active Campaign

While it’s meant to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to immediately move customers in between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Buy Cheap Email Marketing Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is hard. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture kinds. This automation series takes some pressure off of our assistance group, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s simple but is one less thing that our customer success team requirement to think about.

Buy Cheap Email Marketing Active Campaign

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee joins Endeavor Harbour, an automatic email sequence is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a constant onboarding experience, and are lined up with the business’s bigger image vision and goals.

While unconventional, using marketing automation to enhance our new worker onboarding has made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that request a task from our site to complete a brief test that tells us more about them and how they solve problems (Buy Cheap Email Marketing Active Campaign).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the ideal fit. It likewise offers us a lot of informative information about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Cheap Email Marketing Active Campaign

Buy Cheap  Email Marketing Active CampaignBuy Cheap Email Marketing Active Campaign

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with potential prospects, and ensures that we only consider the absolute best candidates to come in for an interview. I used to hate going after up invoices. While most of our clients paid their billings on time, there were constantly a few that required a push or more.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and encountered more as an alert rather than an individual asking for an invoice to be paid (Buy Cheap Email Marketing Active Campaign). Not just was it simply as reliable as me emailing them, it indicated I could stop sending out an e-mail that I disliked sending– and it saved me time!There are few tools that I wholeheartedly advise on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, including unrestricted e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in initially look.

Buy Cheap Email Marketing Active Campaign

Buy Cheap  Email Marketing Active CampaignBuy Cheap Email Marketing Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s equivalent to Campaign Monitor in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The company organizes its strategies depending on the number of subscribers you’re looking to reach. Strategies start at $9 each month for as much as 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus plan that adds numerous features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of endless emails, unlike Campaign Monitor, which uses both basic strategies with limited emails, and more pricey endless strategies. Buy Cheap Email Marketing Active Campaign.

Buy Cheap Email Marketing Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To start, all you need is your company name and email address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other features that you might not plan to use, but reveal up on the control panel anyhow if you’re utilizing the free trial. Buy Cheap Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Buy Cheap Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another area where it bests Campaign Monitor, which has no third party combination. Buy Cheap Email Marketing Active Campaign.

Prior to you add any contacts, though, you need to develop a list, much like with Campaign Monitor. When you produce a list, you need to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I tried including e-mail, name, and birthday. It acknowledged email, but not the other two, but I was able to quickly develop custom-made fields. You can likewise tag contacts for easy browsing. Click the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a basic design template initially.

Buy Cheap Email Marketing Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their design templates are restricted, which is great with me, however their e-mail editing experience is slightly simpler in that you can produce inline images, and you can create a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Buy Cheap Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a spouse – Buy Cheap Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Buy Cheap  Email Marketing Active CampaignBuy Cheap Email Marketing Active Campaign

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I have actually already mentioned.

Buy Cheap Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an email marketing platform just because it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need much more than basic broadcasts and automations, AWeber may be a great option.

Buy Cheap Email Marketing Active Campaign

I usually do not believe prices ought to be a major factor in choosing the ideal e-mail marketing platform for your service. Having the best features for your marketing technique will ultimately offset whatever price differences you find. But, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting out. MailChimp, is free listed below 2,000 contacts. But changing is a discomfort, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Cheap Email Marketing Active Campaign

Buy Cheap Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is using data captured from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Generally, this permits you to customise the material in your email campaigns using guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I believe the factor is since it sounds natural and includes adequate personalisation (it references that they’re running a firm) that people think it’s been written by hand. We’ve even received a great deal of praise from people who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the 2nd time around only send the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Cheap Email Marketing Active Campaign). If somebody opens your email however does not click through to your offer it indicates that they were captivated by your subject line, however the deal wasn’t rather ideal for them.

Buy Cheap Email Marketing Active Campaign

One of our most responded-to email campaigns is a basic e-mail that we send to everybody who participates in a Leadformly webinar however doesn’t register for an account (Buy Cheap Email Marketing Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly because …’.

When we initially started buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Buy Cheap Email Marketing  Active CampaignBuy Cheap Email Marketing Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually created automation series to instantly move clients between various actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Buy Cheap Email Marketing Active Campaign

I have to admit, collecting NPS ratings in ActiveCampaign is not easy. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get better arise from their lead capture kinds. This automation series takes some pressure off of our assistance group, as it indicates that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our customer success group requirement to consider.

Buy Cheap Email Marketing Active Campaign

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new worker joins Venture Harbour, an automatic email series is set off that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s larger photo vision and objectives.

While non-traditional, using marketing automation to simplify our brand-new employee onboarding has actually made this process a lot simpler. We do not check out CVs at Venture Harbour. Rather, we ask all prospects that request a task from our site to complete a brief test that tells us more about them and how they resolve issues (Buy Cheap Email Marketing Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re certainly not the ideal fit. It also provides us a great deal of insightful info about candidates. For instance, among our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Buy Cheap Email Marketing Active Campaign

Buy Cheap Email Marketing  Active CampaignBuy Cheap Email Marketing Active Campaign

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and guarantees that we only think about the absolute best candidates to come in for an interview. I used to dislike chasing up invoices. While most of our customers paid their billings on time, there were always a few that needed a nudge or two.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and discovered more as an alert rather than an individual asking for an invoice to be paid (Buy Cheap Email Marketing Active Campaign). Not just was it just as reliable as me emailing them, it implied I could stop sending an email that I disliked sending out– and it conserved me time!There are few tools that I wholeheartedly advise on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of unlimited emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in at very first look.

Buy Cheap Email Marketing Active Campaign

Buy Cheap Email Marketing  Active CampaignBuy Cheap Email Marketing Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business organizes its strategies depending on the number of customers you’re seeking to reach. Plans start at $9 per month for as much as 500 contacts and limitless e-mails. At each customer level, you can update to a Plus strategy that adds several functions consisting of client relationship management (CRM), a customized domain, and customized branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom plan. In between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited e-mails, unlike Campaign Screen, which provides both fundamental strategies with minimal e-mails, and more costly unlimited plans. Buy Cheap Email Marketing Active Campaign.

Buy Cheap Email Marketing Active Campaign

ActiveCampaign uses a 14-day totally free trial that does not require a credit card. To get going, all you need is your company name and email address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s hard to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign also uses CRM and other functions that you may not prepare to use, but reveal up on the dashboard anyway if you’re using the totally free trial. Buy Cheap Email Marketing Active Campaign. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Buy Cheap Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Screen, which has no third celebration integration. Buy Cheap Email Marketing Active Campaign.

Prior to you include any contacts, however, you need to develop a list, similar to with Campaign Display. When you produce a list, you require to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I tried adding e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I was able to easily produce custom fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a standard template first.

Buy Cheap Email Marketing Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly easier in that you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Buy Cheap Email Marketing Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform resembles picking a spouse – Buy Cheap Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Buy Cheap Email Marketing  Active CampaignBuy Cheap Email Marketing Active Campaign

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve currently mentioned.

Buy Cheap Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform just due to the fact that it’s more affordable on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 subscribers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber might be a good option.

Buy Cheap Email Marketing Active Campaign

I typically do not believe rates must be a significant consider choosing the best e-mail marketing platform for your company. Having the right functions for your marketing strategy will eventually make up for whatever cost distinctions you discover. But, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.