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The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using data recorded from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this allows you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the reason is because it sounds natural and includes adequate personalisation (it recommendations that they’re running an agency) that individuals think it’s been written by hand. We’ve even gotten a lot of praise from individuals who have actually determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, however the 2nd time around just send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Buy Active Campaign In Stock). If someone opens your e-mail but doesn’t click through to your deal it indicates that they were captivated by your subject line, however the deal wasn’t quite right for them.

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Among our most responded-to email campaigns is an easy e-mail that we send out to everybody who goes to a Leadformly webinar but does not sign up for an account (Buy Active Campaign In Stock). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly because …’.

When we first started buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

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While it’s implied to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation series to automatically move customers in between various actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

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I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve arise from their lead capture types. This automation sequence takes some stress off of our assistance team, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s easy but is one less thing that our customer success group need to believe about.

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Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new worker signs up with Endeavor Harbour, an automated email sequence is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and goals.

While unconventional, using marketing automation to streamline our new staff member onboarding has made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that get a task from our site to finish a brief test that informs us more about them and how they solve problems (Buy Active Campaign In Stock).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re certainly not the right fit. It also provides us a lot of insightful details about candidates. For instance, one of our values at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

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This test is sent through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and guarantees that we just consider the best applicants to come in for an interview. I used to hate chasing after up billings. While most of our clients paid their billings on time, there were always a couple of that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting a billing to be paid (Buy Active Campaign In Stock). Not only was it simply as efficient as me emailing them, it indicated I might stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I wholeheartedly advise daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of unrestricted emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be hard to take in initially glance.

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ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some areas. For the best email marketing experience aim to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The company arranges its plans depending upon the variety of customers you’re seeking to reach. Strategies begin at $9 monthly for as much as 500 contacts and unlimited e-mails. At each subscriber level, you can update to a Plus plan that adds numerous functions consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of unlimited emails, unlike Campaign Screen, which offers both fundamental plans with restricted e-mails, and more pricey endless strategies. Buy Active Campaign In Stock.

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ActiveCampaign uses a 14-day free trial that does not require a charge card. To start, all you need is your company name and email address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also uses CRM and other functions that you may not plan to utilize, but appear on the dashboard anyway if you’re utilizing the complimentary trial. Buy Active Campaign In Stock. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no third party combination. Buy Active Campaign In Stock.

Prior to you include any contacts, however, you have to produce a list, much like with Campaign Display. When you produce a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I attempted out adding e-mail, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to easily develop custom fields. You can also tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a fundamental design template first.

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MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their templates are restricted, which is great with me, but their email modifying experience is slightly simpler because you can create inline images, and you can create a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

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In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an e-mail marketing platform resembles selecting a spouse – Buy Active Campaign In Stock. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

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You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an e-mail marketing platform just because it’s cheaper on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need far more than basic broadcasts and automations, AWeber may be a good option.

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I usually don’t believe rates must be a major consider choosing the ideal email marketing platform for your service. Having the best features for your marketing method will eventually offset whatever cost differences you find. But, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just beginning. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign In Stock

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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using information captured from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this enables you to customise the material in your email projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I think the factor is due to the fact that it sounds natural and consists of adequate personalisation (it references that they’re running a company) that individuals suspect it’s been composed manually. We have actually even received a lot of appreciation from people who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails twice, however the second time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Buy Active Campaign In Stock). If somebody opens your e-mail but does not click through to your offer it indicates that they were fascinated by your subject line, however the deal wasn’t rather right for them.

Buy Active Campaign In Stock

Among our most responded-to email campaigns is a basic e-mail that we send out to everybody who participates in a Leadformly webinar but doesn’t sign up for an account (Buy Active Campaign In Stock). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Buy  Active Campaign In StockBuy Active Campaign In Stock

While it’s implied to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to instantly move customers between various actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Buy Active Campaign In Stock

I have to admit, gathering NPS ratings in ActiveCampaign is hard. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture types. This automation sequence takes some stress off of our support team, as it indicates that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we learn what triggered this. In ActiveCampaign, we instantly activate a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and series. It’s simple however is one less thing that our client success team requirement to think about.

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Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a new employee joins Endeavor Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new employees have a consistent onboarding experience, and are lined up with the business’s larger image vision and goals.

While non-traditional, utilizing marketing automation to enhance our brand-new staff member onboarding has actually made this procedure a lot simpler. We do not read CVs at Venture Harbour. Instead, we ask all candidates that make an application for a task from our website to complete a short test that tells us more about them and how they solve issues (Buy Active Campaign In Stock).

At the end of the day, if you’re not willing to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It also gives us a lot of insightful info about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

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This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and guarantees that we only think about the absolute best candidates to come in for an interview. I utilized to dislike going after up invoices. While the bulk of our customers paid their billings on time, there were always a few that needed a push or more.

By sending out the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and came throughout more as an alert rather than a person asking for an invoice to be paid (Buy Active Campaign In Stock). Not just was it just as reliable as me emailing them, it meant I might stop sending out an email that I hated sending out– and it saved me time!There are few tools that I totally advise daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, consisting of endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in at first glimpse.

Buy Active Campaign In Stock

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ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, however not by phone. It’s equivalent to Campaign Display in many ways, though each bests the other one in some areas. For the very best email marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The business organizes its plans depending on the number of subscribers you’re looking to reach. Plans start at $9 monthly for up to 500 contacts and unlimited emails. At each customer level, you can update to a Plus strategy that adds a number of features consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of endless e-mails, unlike Campaign Display, which offers both basic strategies with restricted emails, and more pricey endless strategies. Buy Active Campaign In Stock.

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ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get started, all you need is your business name and email address. Next, you established a password and after that select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at very first look. It’s tough to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise uses CRM and other features that you may not plan to use, but show up on the control panel anyway if you’re utilizing the free trial. Buy Active Campaign In Stock. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party combination. Buy Active Campaign In Stock.

Before you include any contacts, though, you need to create a list, similar to with Campaign Display. When you produce a list, you need to provide it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I checked out including e-mail, name, and birthday. It acknowledged email, but not the other two, however I had the ability to quickly produce custom fields. You can also tag contacts for easy browsing. Click the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, supplied you make a fundamental template initially.

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MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to navigate. Their design templates are limited, which is great with me, but their e-mail modifying experience is somewhat easier in that you can develop inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like picking a spouse – Buy Active Campaign In Stock. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

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You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I’ve currently pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 subscribers or more, and you don’t require much more than standard broadcasts and automations, AWeber might be a good option.

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I normally do not believe pricing ought to be a major consider deciding the best email marketing platform for your service. Having the best features for your marketing technique will ultimately offset whatever price distinctions you discover. However, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.