Best Active Campaign Email Marketing OffersFebruary

Best Active Campaign Email Marketing OffersFebruary

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using data caught from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Basically, this permits you to customise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the factor is because it sounds natural and includes sufficient personalisation (it references that they’re running a firm) that individuals suspect it’s been composed by hand. We have actually even gotten a great deal of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, however the second time around only send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Best Active Campaign Email Marketing OffersFebruary). If somebody opens your e-mail but doesn’t click through to your offer it implies that they were intrigued by your subject line, however the deal wasn’t quite right for them.

Best Active Campaign Email Marketing OffersFebruary

One of our most responded-to email campaigns is an easy email that we send out to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Best Active Campaign Email Marketing OffersFebruary). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly because …’.

When we first began purchasing tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Best Active Campaign Email Marketing  OffersFebruaryBest Active Campaign Email Marketing OffersFebruary

While it’s indicated to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve created automation series to instantly move clients between various steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Best Active Campaign Email Marketing OffersFebruary

I need to admit, collecting NPS scores in ActiveCampaign is difficult. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better results from their lead capture types. This automation sequence takes some strain off of our support team, as it indicates that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we immediately trigger a series that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s basic however is one less thing that our consumer success team requirement to believe about.

Best Active Campaign Email Marketing OffersFebruary

Below are some of the ways we have actually utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a new employee signs up with Endeavor Harbour, an automatic email sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While non-traditional, utilizing marketing automation to improve our new worker onboarding has made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that obtain a task from our website to complete a short quiz that tells us more about them and how they fix issues (Best Active Campaign Email Marketing OffersFebruary).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the ideal fit. It likewise gives us a great deal of informative information about prospects. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Best Active Campaign Email Marketing OffersFebruary

Best Active Campaign Email Marketing  OffersFebruaryBest Active Campaign Email Marketing OffersFebruary

This quiz is sent out through a marketing automation series, which frees up hours of emailing back and forth with possible candidates, and makes sure that we only consider the absolute best candidates to come in for an interview. I used to dislike chasing after up billings. While most of our clients paid their billings on time, there were constantly a couple of that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and encountered more as an alert rather than a person asking for a billing to be paid (Best Active Campaign Email Marketing OffersFebruary). Not only was it just as effective as me emailing them, it suggested I might stop sending out an e-mail that I disliked sending– and it saved me time!There are few tools that I wholeheartedly recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of endless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be hard to take in in the beginning look.

Best Active Campaign Email Marketing OffersFebruary

Best Active Campaign Email Marketing  OffersFebruaryBest Active Campaign Email Marketing OffersFebruary

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help via live chat, but not by phone. It’s similar to Campaign Display in lots of ways, though each bests the other one in some locations. For the very best email marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business arranges its plans depending on the variety of subscribers you’re wanting to reach. Plans start at $9 each month for as much as 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that includes numerous features consisting of client relationship management (CRM), a customized domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include endless e-mails, unlike Campaign Monitor, which uses both standard plans with restricted e-mails, and more pricey unrestricted strategies. Best Active Campaign Email Marketing OffersFebruary.

Best Active Campaign Email Marketing OffersFebruary

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To start, all you require is your company name and e-mail address. Next, you established a password and then pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise provides CRM and other features that you may not plan to use, but appear on the dashboard anyhow if you’re utilizing the free trial. Best Active Campaign Email Marketing OffersFebruary. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Best Active Campaign Email Marketing OffersFebruary

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no third party combination. Best Active Campaign Email Marketing OffersFebruary.

Prior to you add any contacts, though, you have to develop a list, much like with Campaign Display. When you develop a list, you need to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried out including e-mail, name, and birthday. It recognized email, but not the other 2, but I was able to easily develop custom fields. You can also tag contacts for simple browsing. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a basic template first.

Best Active Campaign Email Marketing OffersFebruary

MailChimp’s built-in image editor is very effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their design templates are limited, which is great with me, but their email modifying experience is slightly simpler in that you can create inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Best Active Campaign Email Marketing OffersFebruary

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform is like selecting a spouse – Best Active Campaign Email Marketing OffersFebruary. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Best Active Campaign Email Marketing  OffersFebruaryBest Active Campaign Email Marketing OffersFebruary

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I’ve currently pointed out.

Best Active Campaign Email Marketing OffersFebruary

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s cheaper on the short term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need much more than basic broadcasts and automations, AWeber may be an excellent choice.

Best Active Campaign Email Marketing OffersFebruary

I normally don’t believe rates should be a major aspect in choosing the right e-mail marketing platform for your service. Having the best functions for your marketing technique will ultimately offset whatever cost distinctions you discover. However, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Best Active Campaign Email Marketing OffersFebruary

Best Active Campaign Email Marketing OffersFebruary

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is using data caught from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this permits you to customise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional material.

I think the factor is since it sounds natural and consists of enough personalisation (it references that they’re running a firm) that individuals presume it’s been composed manually. We’ve even gotten a great deal of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, however the 2nd time around just send out the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Best Active Campaign Email Marketing OffersFebruary). If somebody opens your email but does not click through to your offer it indicates that they were captivated by your subject line, however the deal wasn’t rather best for them.

Best Active Campaign Email Marketing OffersFebruary

Among our most responded-to email campaigns is a basic email that we send out to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Best Active Campaign Email Marketing OffersFebruary). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started purchasing tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Best  Active Campaign Email Marketing OffersFebruaryBest Active Campaign Email Marketing OffersFebruary

While it’s meant to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve developed automation series to automatically move customers in between various actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Best Active Campaign Email Marketing OffersFebruary

I have to confess, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and get better outcomes from their lead capture types. This automation series takes some stress off of our assistance group, as it means that we can answer questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s important that we discover what caused this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and series. It’s basic however is one less thing that our client success group requirement to think of.

Best Active Campaign Email Marketing OffersFebruary

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new worker signs up with Venture Harbour, an automatic e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new employees have a constant onboarding experience, and are aligned with the business’s bigger image vision and objectives.

While unconventional, using marketing automation to streamline our brand-new worker onboarding has made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a task from our website to finish a brief quiz that informs us more about them and how they solve issues (Best Active Campaign Email Marketing OffersFebruary).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the ideal fit. It also gives us a lot of insightful information about prospects. For example, among our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Best Active Campaign Email Marketing OffersFebruary

Best  Active Campaign Email Marketing OffersFebruaryBest Active Campaign Email Marketing OffersFebruary

This quiz is sent out through a marketing automation series, which frees up hours of emailing backward and forward with prospective prospects, and makes sure that we only consider the absolute best applicants to come in for an interview. I utilized to dislike chasing up invoices. While the majority of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and encountered more as an alert rather than a person asking for an invoice to be paid (Best Active Campaign Email Marketing OffersFebruary). Not just was it simply as efficient as me emailing them, it implied I could stop sending an e-mail that I disliked sending– and it conserved me time!There are few tools that I totally recommend on an everyday basis, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in in the beginning glance.

Best Active Campaign Email Marketing OffersFebruary

Best  Active Campaign Email Marketing OffersFebruaryBest Active Campaign Email Marketing OffersFebruary

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s equivalent to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the finest email marketing experience look to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The company organizes its plans depending on the variety of subscribers you’re wanting to reach. Strategies start at $9 per month for approximately 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that includes numerous functions including client relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies include endless e-mails, unlike Campaign Screen, which offers both fundamental strategies with limited emails, and more expensive endless plans. Best Active Campaign Email Marketing OffersFebruary.

Best Active Campaign Email Marketing OffersFebruary

ActiveCampaign provides a 14-day free trial that does not require a credit card. To start, all you need is your business name and email address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise offers CRM and other features that you might not plan to utilize, however appear on the dashboard anyway if you’re utilizing the free trial. Best Active Campaign Email Marketing OffersFebruary. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated features.

Best Active Campaign Email Marketing OffersFebruary

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Best Active Campaign Email Marketing OffersFebruary.

Before you add any contacts, though, you have to produce a list, much like with Campaign Display. When you create a list, you need to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I experimented with including email, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to quickly produce customized fields. You can likewise tag contacts for simple searching. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, provided you make a fundamental template initially.

Best Active Campaign Email Marketing OffersFebruary

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their design templates are limited, which is fine with me, but their email modifying experience is slightly easier because you can produce inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Best Active Campaign Email Marketing OffersFebruary

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like selecting a partner – Best Active Campaign Email Marketing OffersFebruary. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Best  Active Campaign Email Marketing OffersFebruaryBest Active Campaign Email Marketing OffersFebruary

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I’ve already discussed.

Best Active Campaign Email Marketing OffersFebruary

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an e-mail marketing platform just since it’s more affordable on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little organisation with 5,000 customers or more, and you do not require far more than basic broadcasts and automations, AWeber may be a good choice.

Best Active Campaign Email Marketing OffersFebruary

I normally do not think prices should be a major element in choosing the right e-mail marketing platform for your company. Having the ideal functions for your marketing strategy will ultimately offset whatever rate distinctions you discover. But, rate is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so delighted I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.