Authorized Dealers Active Campaign Email Marketing

Authorized Dealers Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is using information recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Basically, this permits you to customise the material in your email projects using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I believe the reason is since it sounds natural and consists of enough personalisation (it references that they’re running an agency) that individuals presume it’s been composed manually. We have actually even received a lot of praise from people who have actually identified that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around just send the email to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Authorized Dealers Active Campaign Email Marketing). If someone opens your e-mail however does not click through to your deal it means that they were fascinated by your subject line, but the deal wasn’t quite ideal for them.

Authorized Dealers Active Campaign Email Marketing

Among our most responded-to email projects is an easy email that we send to everybody who attends a Leadformly webinar but doesn’t register for an account (Authorized Dealers Active Campaign Email Marketing). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly since …’.

When we first started investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Authorized Dealers Active Campaign Email MarketingAuthorized Dealers Active Campaign Email Marketing

While it’s indicated to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move customers between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Authorized Dealers Active Campaign Email Marketing

I need to confess, gathering NPS scores in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve results from their lead capture kinds. This automation series takes some strain off of our support group, as it means that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s essential that we discover what caused this. In ActiveCampaign, we automatically trigger a sequence that asks the customer what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our client success group requirement to consider.

Authorized Dealers Active Campaign Email Marketing

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a new worker joins Venture Harbour, an automatic email series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, using marketing automation to improve our new employee onboarding has actually made this process a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that look for a task from our website to finish a short quiz that informs us more about them and how they fix problems (Authorized Dealers Active Campaign Email Marketing).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re certainly not the ideal fit. It also gives us a great deal of informative details about prospects. For instance, among our values at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Authorized Dealers Active Campaign Email Marketing

Authorized Dealers Active Campaign Email MarketingAuthorized Dealers Active Campaign Email Marketing

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and ensures that we only think about the absolute best applicants to come in for an interview. I used to dislike chasing up invoices. While the bulk of our clients paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and stumbled upon more as an alert instead of a person requesting for a billing to be paid (Authorized Dealers Active Campaign Email Marketing). Not just was it simply as efficient as me emailing them, it meant I could stop sending an email that I disliked sending out– and it conserved me time!There are couple of tools that I completely suggest every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including endless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in in the beginning glance.

Authorized Dealers Active Campaign Email Marketing

Authorized Dealers Active Campaign Email MarketingAuthorized Dealers Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, however not by phone. It’s comparable to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience seek to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending on the variety of customers you’re seeking to reach. Plans start at $9 each month for as much as 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus plan that includes several functions consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can decide for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include limitless emails, unlike Campaign Screen, which provides both standard plans with minimal emails, and more expensive unlimited strategies. Authorized Dealers Active Campaign Email Marketing.

Authorized Dealers Active Campaign Email Marketing

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To get begun, all you require is your company name and email address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s hard to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also provides CRM and other functions that you might not plan to use, however appear on the dashboard anyhow if you’re using the totally free trial. Authorized Dealers Active Campaign Email Marketing. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Authorized Dealers Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and many more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Authorized Dealers Active Campaign Email Marketing.

Prior to you include any contacts, though, you need to develop a list, similar to with Campaign Display. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It recognized email, but not the other two, but I had the ability to easily create customized fields. You can also tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, provided you make a standard template first.

Authorized Dealers Active Campaign Email Marketing

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are limited, which is fine with me, however their email editing experience is somewhat simpler in that you can create inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Authorized Dealers Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an email marketing platform is like selecting a spouse – Authorized Dealers Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Authorized Dealers Active Campaign Email MarketingAuthorized Dealers Active Campaign Email Marketing

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve currently discussed.

Authorized Dealers Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small service with 5,000 subscribers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber may be a good option.

Authorized Dealers Active Campaign Email Marketing

I normally do not believe rates ought to be a major factor in choosing the best e-mail marketing platform for your service. Having the best features for your marketing strategy will eventually make up for whatever price distinctions you find. However, rate is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Authorized Dealers Active Campaign Email Marketing

Authorized Dealers Active Campaign Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information recorded from our Leadformly type to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this enables you to customise the content in your email campaigns using rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the factor is since it sounds natural and consists of sufficient personalisation (it recommendations that they’re running an agency) that individuals presume it’s been written manually. We have actually even received a great deal of appreciation from people who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, but the 2nd time around just send out the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Authorized Dealers Active Campaign Email Marketing). If somebody opens your email however does not click through to your deal it suggests that they were intrigued by your subject line, however the deal wasn’t rather ideal for them.

Authorized Dealers Active Campaign Email Marketing

One of our most responded-to email campaigns is an easy email that we send to everyone who participates in a Leadformly webinar but doesn’t register for an account (Authorized Dealers Active Campaign Email Marketing). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly because …’.

When we first started investing in tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for client success.

Authorized Dealers Active Campaign  Email MarketingAuthorized Dealers Active Campaign Email Marketing

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve created automation series to immediately move customers in between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Authorized Dealers Active Campaign Email Marketing

I have to admit, gathering NPS ratings in ActiveCampaign is not easy. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better results from their lead capture kinds. This automation series takes some strain off of our support team, as it indicates that we can respond to concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we immediately set off a sequence that asks the consumer what made them leave, and after that adds/removes them from the proper lists and series. It’s basic however is one less thing that our client success group need to consider.

Authorized Dealers Active Campaign Email Marketing

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee joins Venture Harbour, an automated email series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a constant onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While unconventional, using marketing automation to improve our brand-new employee onboarding has made this procedure a lot much easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that request a job from our website to complete a brief test that informs us more about them and how they solve problems (Authorized Dealers Active Campaign Email Marketing).

At the end of the day, if you’re not willing to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the ideal fit. It likewise provides us a lot of informative details about prospects. For instance, among our values at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Authorized Dealers Active Campaign Email Marketing

Authorized Dealers Active Campaign  Email MarketingAuthorized Dealers Active Campaign Email Marketing

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and guarantees that we just consider the very finest applicants to come in for an interview. I utilized to dislike chasing after up billings. While the majority of our customers paid their invoices on time, there were always a couple of that required a push or 2.

By sending out the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and came throughout more as an alert rather than an individual requesting a billing to be paid (Authorized Dealers Active Campaign Email Marketing). Not only was it simply as effective as me emailing them, it suggested I could stop sending an email that I hated sending– and it conserved me time!There are few tools that I totally recommend every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, consisting of unrestricted emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning glimpse.

Authorized Dealers Active Campaign Email Marketing

Authorized Dealers Active Campaign  Email MarketingAuthorized Dealers Active Campaign Email Marketing

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The business organizes its strategies depending upon the variety of customers you’re wanting to reach. Plans start at $9 per month for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that includes numerous functions consisting of customer relationship management (CRM), a customized domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Display, which provides both fundamental strategies with restricted e-mails, and more pricey limitless plans. Authorized Dealers Active Campaign Email Marketing.

Authorized Dealers Active Campaign Email Marketing

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To begin, all you require is your business name and email address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glance. It’s difficult to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign also provides CRM and other functions that you might not prepare to use, but show up on the control panel anyhow if you’re using the free trial. Authorized Dealers Active Campaign Email Marketing. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

Authorized Dealers Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another area where it bests Campaign Display, which has no third party integration. Authorized Dealers Active Campaign Email Marketing.

Before you include any contacts, though, you need to create a list, similar to with Campaign Screen. When you produce a list, you require to offer it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I checked out adding e-mail, name, and birthday. It acknowledged e-mail, but not the other 2, but I was able to quickly develop custom-made fields. You can also tag contacts for easy browsing. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, provided you make a basic template first.

Authorized Dealers Active Campaign Email Marketing

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is somewhat easier in that you can create inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Authorized Dealers Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform is like picking a spouse – Authorized Dealers Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Authorized Dealers Active Campaign  Email MarketingAuthorized Dealers Active Campaign Email Marketing

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I’ve currently discussed.

Authorized Dealers Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need much more than basic broadcasts and automations, AWeber might be a great choice.

Authorized Dealers Active Campaign Email Marketing

I usually don’t think prices must be a major factor in choosing the best email marketing platform for your service. Having the ideal functions for your marketing technique will ultimately offset whatever price differences you find. But, price is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is free listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so delighted I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.