Active Campaign Email Marketing Warranty How Many Years

Active Campaign Email Marketing Warranty How Many Years

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually experimented with a lot is utilizing data recorded from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Basically, this enables you to personalise the content in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it recommendations that they’re running an agency) that people believe it’s been composed by hand. We have actually even received a great deal of praise from individuals who have actually determined that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around just send out the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Warranty How Many Years). If somebody opens your e-mail but does not click through to your deal it indicates that they were intrigued by your subject line, but the offer wasn’t quite right for them.

Active Campaign Email Marketing Warranty How Many Years

One of our most responded-to e-mail projects is a simple email that we send out to everybody who goes to a Leadformly webinar but doesn’t register for an account (Active Campaign Email Marketing Warranty How Many Years). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign  Email Marketing Warranty How Many YearsActive Campaign Email Marketing Warranty How Many Years

While it’s meant to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move customers between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Warranty How Many Years

I need to confess, gathering NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get better arise from their lead capture forms. This automation series takes some strain off of our assistance team, as it means that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the consumer what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy however is one less thing that our consumer success team requirement to think of.

Active Campaign Email Marketing Warranty How Many Years

Below are some of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new employee joins Venture Harbour, an automatic email series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger image vision and goals.

While non-traditional, utilizing marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that look for a job from our site to finish a brief quiz that informs us more about them and how they fix problems (Active Campaign Email Marketing Warranty How Many Years).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re absolutely not the right fit. It also gives us a great deal of informative information about prospects. For instance, one of our worths at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Warranty How Many Years

Active Campaign  Email Marketing Warranty How Many YearsActive Campaign Email Marketing Warranty How Many Years

This quiz is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with potential prospects, and ensures that we only consider the best applicants to come in for an interview. I utilized to dislike chasing up invoices. While most of our clients paid their invoices on time, there were constantly a few that required a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person asking for an invoice to be paid (Active Campaign Email Marketing Warranty How Many Years). Not just was it simply as reliable as me emailing them, it meant I might stop sending out an email that I disliked sending out– and it saved me time!There are couple of tools that I totally advise on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in initially look.

Active Campaign Email Marketing Warranty How Many Years

Active Campaign  Email Marketing Warranty How Many YearsActive Campaign Email Marketing Warranty How Many Years

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s comparable to Campaign Display in lots of ways, though each bests the other one in some locations. For the finest e-mail marketing experience aim to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The business arranges its plans depending on the number of subscribers you’re wanting to reach. Strategies begin at $9 per month for up to 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds a number of features consisting of customer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Screen, which uses both fundamental strategies with restricted e-mails, and more pricey limitless plans. Active Campaign Email Marketing Warranty How Many Years.

Active Campaign Email Marketing Warranty How Many Years

ActiveCampaign uses a 14-day free trial that does not need a credit card. To get going, all you need is your business name and email address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s difficult to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign also offers CRM and other functions that you might not plan to use, but show up on the dashboard anyway if you’re utilizing the free trial. Active Campaign Email Marketing Warranty How Many Years. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Warranty How Many Years

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and lots of more. This is another area where it bests Campaign Display, which has no third celebration integration. Active Campaign Email Marketing Warranty How Many Years.

Prior to you include any contacts, though, you have to create a list, simply like with Campaign Monitor. When you create a list, you require to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I tried out adding e-mail, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to quickly produce custom fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a basic template initially.

Active Campaign Email Marketing Warranty How Many Years

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their design templates are limited, which is fine with me, however their email editing experience is a little simpler in that you can create inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Warranty How Many Years

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an e-mail marketing platform is like picking a partner – Active Campaign Email Marketing Warranty How Many Years. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Active Campaign  Email Marketing Warranty How Many YearsActive Campaign Email Marketing Warranty How Many Years

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, a few of which I’ve currently discussed.

Active Campaign Email Marketing Warranty How Many Years

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly warn against locking yourself into an e-mail marketing platform even if it’s less expensive on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber might be a great option.

Active Campaign Email Marketing Warranty How Many Years

I usually don’t believe rates needs to be a significant factor in deciding the best e-mail marketing platform for your service. Having the right functions for your marketing technique will eventually make up for whatever rate differences you discover. However, cost is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Warranty How Many Years

Active Campaign Email Marketing Warranty How Many Years

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is utilizing data recorded from our Leadformly type to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this permits you to customise the content in your email campaigns using guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the reason is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that individuals suspect it’s been composed by hand. We’ve even gotten a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around just send out the email to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Email Marketing Warranty How Many Years). If someone opens your e-mail however doesn’t click through to your deal it suggests that they were fascinated by your subject line, however the deal wasn’t rather ideal for them.

Active Campaign Email Marketing Warranty How Many Years

Among our most responded-to email projects is a simple e-mail that we send to everybody who goes to a Leadformly webinar however does not register for an account (Active Campaign Email Marketing Warranty How Many Years). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Active Campaign Email Marketing Warranty How Many YearsActive Campaign Email Marketing Warranty How Many Years

While it’s implied to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move customers in between various actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Warranty How Many Years

I have to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture kinds. This automation sequence takes some stress off of our assistance team, as it means that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we instantly activate a series that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s easy but is one less thing that our customer success team requirement to consider.

Active Campaign Email Marketing Warranty How Many Years

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a new worker signs up with Venture Harbour, an automated email sequence is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are lined up with the business’s larger image vision and objectives.

While non-traditional, using marketing automation to improve our brand-new worker onboarding has made this process a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that use for a task from our site to finish a brief quiz that informs us more about them and how they solve problems (Active Campaign Email Marketing Warranty How Many Years).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the right fit. It also gives us a lot of insightful info about candidates. For example, one of our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Warranty How Many Years

Active Campaign Email Marketing Warranty How Many YearsActive Campaign Email Marketing Warranty How Many Years

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with potential candidates, and ensures that we just consider the best applicants to come in for an interview. I utilized to hate chasing up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that needed a push or more.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and discovered more as an alert instead of a person requesting for an invoice to be paid (Active Campaign Email Marketing Warranty How Many Years). Not only was it simply as efficient as me emailing them, it indicated I could stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I completely suggest every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of endless emails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be difficult to take in in the beginning glimpse.

Active Campaign Email Marketing Warranty How Many Years

Active Campaign Email Marketing Warranty How Many YearsActive Campaign Email Marketing Warranty How Many Years

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid via live chat, but not by phone. It’s comparable to Campaign Screen in many methods, though each bests the other one in some locations. For the finest email marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The company organizes its strategies depending on the variety of customers you’re looking to reach. Plans start at $9 each month for up to 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus plan that adds several functions including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless e-mails, unlike Campaign Screen, which provides both basic strategies with minimal e-mails, and more pricey endless plans. Active Campaign Email Marketing Warranty How Many Years.

Active Campaign Email Marketing Warranty How Many Years

ActiveCampaign uses a 14-day complimentary trial that does not need a credit card. To start, all you require is your business name and email address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s hard to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign also offers CRM and other features that you might not plan to utilize, but reveal up on the control panel anyhow if you’re utilizing the free trial. Active Campaign Email Marketing Warranty How Many Years. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Warranty How Many Years

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another location where it bests Campaign Display, which has no third party integration. Active Campaign Email Marketing Warranty How Many Years.

Prior to you include any contacts, though, you need to develop a list, similar to with Campaign Monitor. When you develop a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I attempted out adding email, name, and birthday. It acknowledged e-mail, however not the other 2, however I had the ability to quickly create custom fields. You can likewise tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a fundamental design template first.

Active Campaign Email Marketing Warranty How Many Years

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat easier because you can develop inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Warranty How Many Years

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an email marketing platform is like choosing a spouse – Active Campaign Email Marketing Warranty How Many Years. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Active Campaign Email Marketing Warranty How Many YearsActive Campaign Email Marketing Warranty How Many Years

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve currently mentioned.

Active Campaign Email Marketing Warranty How Many Years

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than basic broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Warranty How Many Years

I generally do not think pricing should be a significant element in choosing the best email marketing platform for your company. Having the best functions for your marketing strategy will ultimately offset whatever cost distinctions you discover. However, cost is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.