Active Campaign Email Marketing For Sale Brand New

Active Campaign Email Marketing For Sale Brand New

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using data captured from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Generally, this enables you to personalise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals think it’s been composed by hand. We have actually even received a lot of praise from people who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, however the second time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing For Sale Brand New). If someone opens your e-mail however does not click through to your deal it means that they were captivated by your subject line, however the offer wasn’t quite best for them.

Active Campaign Email Marketing For Sale Brand New

Among our most responded-to e-mail campaigns is an easy email that we send to everybody who goes to a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing For Sale Brand New). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Active Campaign Email Marketing For Sale Brand NewActive Campaign Email Marketing For Sale Brand New

While it’s meant to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move clients in between various steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing For Sale Brand New

I need to admit, collecting NPS ratings in ActiveCampaign is hard. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve arise from their lead capture kinds. This automation series takes some strain off of our assistance group, as it indicates that we can address concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is necessary that we learn what triggered this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s easy but is one less thing that our consumer success team need to consider.

Active Campaign Email Marketing For Sale Brand New

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new employee signs up with Endeavor Harbour, an automated e-mail sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to simplify our brand-new worker onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that use for a task from our site to finish a brief test that tells us more about them and how they resolve issues (Active Campaign Email Marketing For Sale Brand New).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It also offers us a great deal of insightful info about candidates. For instance, among our worths at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing For Sale Brand New

Active Campaign Email Marketing For Sale Brand NewActive Campaign Email Marketing For Sale Brand New

This quiz is sent through a marketing automation series, which releases up hours of emailing back and forth with potential candidates, and makes sure that we just consider the really finest applicants to come in for an interview. I used to dislike chasing up invoices. While most of our clients paid their billings on time, there were always a few that required a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and discovered more as an alert rather than an individual requesting for a billing to be paid (Active Campaign Email Marketing For Sale Brand New). Not just was it simply as reliable as me emailing them, it indicated I might stop sending an e-mail that I disliked sending– and it conserved me time!There are few tools that I completely recommend every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of limitless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in in the beginning glance.

Active Campaign Email Marketing For Sale Brand New

Active Campaign Email Marketing For Sale Brand NewActive Campaign Email Marketing For Sale Brand New

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company arranges its plans depending upon the number of customers you’re looking to reach. Strategies start at $9 each month for approximately 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that adds numerous functions including client relationship management (CRM), a customized domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of limitless e-mails, unlike Campaign Monitor, which provides both fundamental strategies with limited emails, and more expensive unlimited plans. Active Campaign Email Marketing For Sale Brand New.

Active Campaign Email Marketing For Sale Brand New

ActiveCampaign offers a 14-day free trial that does not require a charge card. To start, all you need is your business name and e-mail address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s hard to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also provides CRM and other features that you may not plan to use, but show up on the dashboard anyway if you’re utilizing the free trial. Active Campaign Email Marketing For Sale Brand New. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing For Sale Brand New

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another area where it bests Campaign Display, which has no third party combination. Active Campaign Email Marketing For Sale Brand New.

Prior to you include any contacts, though, you need to develop a list, much like with Campaign Display. When you produce a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried adding email, name, and birthday. It recognized email, but not the other 2, however I was able to quickly create customized fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a standard template first.

Active Campaign Email Marketing For Sale Brand New

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their design templates are restricted, which is great with me, but their e-mail modifying experience is a little much easier because you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing For Sale Brand New

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform resembles choosing a partner – Active Campaign Email Marketing For Sale Brand New. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Active Campaign Email Marketing For Sale Brand NewActive Campaign Email Marketing For Sale Brand New

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Active Campaign Email Marketing For Sale Brand New

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s less expensive on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little business with 5,000 subscribers or more, and you do not need far more than basic broadcasts and automations, AWeber may be a good choice.

Active Campaign Email Marketing For Sale Brand New

I typically do not believe prices needs to be a significant factor in choosing the right email marketing platform for your service. Having the best features for your marketing method will eventually make up for whatever price differences you discover. However, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary listed below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing For Sale Brand New

Active Campaign Email Marketing For Sale Brand New

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is using information caught from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Generally, this permits you to personalise the material in your e-mail projects using rules like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I think the factor is since it sounds natural and consists of sufficient personalisation (it recommendations that they’re running an agency) that individuals think it’s been written manually. We’ve even gotten a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around just send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing For Sale Brand New). If someone opens your e-mail but does not click through to your deal it implies that they were interested by your subject line, but the deal wasn’t quite right for them.

Active Campaign Email Marketing For Sale Brand New

Among our most responded-to email projects is an easy e-mail that we send out to everyone who goes to a Leadformly webinar however does not register for an account (Active Campaign Email Marketing For Sale Brand New). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially started buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign  Email Marketing For Sale Brand NewActive Campaign Email Marketing For Sale Brand New

While it’s suggested to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move clients in between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing For Sale Brand New

I need to admit, gathering NPS ratings in ActiveCampaign is hard. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve results from their lead capture forms. This automation series takes some pressure off of our support group, as it means that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s easy however is one less thing that our consumer success team need to think about.

Active Campaign Email Marketing For Sale Brand New

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new worker signs up with Endeavor Harbour, an automatic e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new workers have a constant onboarding experience, and are lined up with the company’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that request a task from our site to complete a brief test that informs us more about them and how they fix problems (Active Campaign Email Marketing For Sale Brand New).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the right fit. It also gives us a lot of informative information about candidates. For instance, among our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Email Marketing For Sale Brand New

Active Campaign  Email Marketing For Sale Brand NewActive Campaign Email Marketing For Sale Brand New

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and ensures that we just think about the absolute best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a few that needed a nudge or 2.

By sending the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and discovered more as an alert rather than an individual requesting for an invoice to be paid (Active Campaign Email Marketing For Sale Brand New). Not just was it simply as efficient as me emailing them, it suggested I could stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly recommend every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of unlimited emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially look.

Active Campaign Email Marketing For Sale Brand New

Active Campaign  Email Marketing For Sale Brand NewActive Campaign Email Marketing For Sale Brand New

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, but not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The company arranges its strategies depending on the number of customers you’re looking to reach. Plans begin at $9 each month for approximately 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus plan that includes a number of functions consisting of consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of endless emails, unlike Campaign Monitor, which uses both standard plans with minimal e-mails, and more costly endless strategies. Active Campaign Email Marketing For Sale Brand New.

Active Campaign Email Marketing For Sale Brand New

ActiveCampaign uses a 14-day totally free trial that does not require a credit card. To begin, all you require is your company name and email address. Next, you set up a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s tough to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other functions that you may not plan to use, however appear on the control panel anyhow if you’re utilizing the free trial. Active Campaign Email Marketing For Sale Brand New. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing For Sale Brand New

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Display, which has no third party combination. Active Campaign Email Marketing For Sale Brand New.

Before you add any contacts, though, you have to create a list, much like with Campaign Screen. When you develop a list, you require to offer it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I tried including email, name, and birthday. It recognized email, but not the other two, but I was able to easily create customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a basic template first.

Active Campaign Email Marketing For Sale Brand New

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is really plain, but simple to navigate. Their templates are limited, which is fine with me, but their e-mail modifying experience is somewhat simpler in that you can create inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing For Sale Brand New

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles picking a partner – Active Campaign Email Marketing For Sale Brand New. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Active Campaign  Email Marketing For Sale Brand NewActive Campaign Email Marketing For Sale Brand New

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Active Campaign Email Marketing For Sale Brand New

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform just due to the fact that it’s cheaper on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require much more than standard broadcasts and automations, AWeber may be an excellent option.

Active Campaign Email Marketing For Sale Brand New

I typically do not believe pricing must be a significant consider choosing the right e-mail marketing platform for your organisation. Having the ideal functions for your marketing technique will ultimately offset whatever cost distinctions you find. However, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.