Active Campaign Email Marketing Dimensions Width

Active Campaign Email Marketing Dimensions Width

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information recorded from our Leadformly type to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Generally, this enables you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I believe the factor is because it sounds natural and includes sufficient personalisation (it references that they’re running a company) that individuals think it’s been written manually. We have actually even gotten a great deal of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the second time around only send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Dimensions Width). If someone opens your e-mail but doesn’t click through to your offer it suggests that they were interested by your subject line, however the offer wasn’t quite ideal for them.

Active Campaign Email Marketing Dimensions Width

Among our most responded-to email campaigns is a basic email that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (Active Campaign Email Marketing Dimensions Width). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly because …’.

When we first started buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we realised that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing  Dimensions WidthActive Campaign Email Marketing Dimensions Width

While it’s implied to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to immediately move customers in between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Dimensions Width

I need to confess, collecting NPS ratings in ActiveCampaign is difficult. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get much better arise from their lead capture forms. This automation sequence takes some strain off of our support team, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we automatically trigger a series that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our customer success group need to think of.

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Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member joins Venture Harbour, an automatic e-mail series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While non-traditional, using marketing automation to simplify our new employee onboarding has actually made this process a lot simpler. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that obtain a job from our site to finish a short test that informs us more about them and how they fix issues (Active Campaign Email Marketing Dimensions Width).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the best fit. It likewise provides us a great deal of insightful details about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Dimensions Width

Active Campaign Email Marketing  Dimensions WidthActive Campaign Email Marketing Dimensions Width

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and ensures that we just consider the absolute best candidates to come in for an interview. I used to dislike going after up billings. While most of our customers paid their billings on time, there were constantly a few that required a push or 2.

By sending the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and discovered more as an alert rather than a person asking for a billing to be paid (Active Campaign Email Marketing Dimensions Width). Not only was it just as effective as me emailing them, it implied I could stop sending an email that I disliked sending– and it conserved me time!There are few tools that I completely suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of endless e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be difficult to take in in the beginning look.

Active Campaign Email Marketing Dimensions Width

Active Campaign Email Marketing  Dimensions WidthActive Campaign Email Marketing Dimensions Width

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous features.

The business arranges its strategies depending upon the number of customers you’re looking to reach. Plans begin at $9 monthly for as much as 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus strategy that includes a number of functions including customer relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Screen, which provides both fundamental strategies with minimal e-mails, and more costly unrestricted plans. Active Campaign Email Marketing Dimensions Width.

Active Campaign Email Marketing Dimensions Width

ActiveCampaign offers a 14-day complimentary trial that does not require a charge card. To start, all you need is your company name and email address. Next, you established a password and after that select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glance. It’s tough to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated because ActiveCampaign likewise provides CRM and other features that you might not plan to utilize, but reveal up on the dashboard anyhow if you’re utilizing the complimentary trial. Active Campaign Email Marketing Dimensions Width. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Dimensions Width

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Email Marketing Dimensions Width.

Prior to you include any contacts, however, you need to develop a list, similar to with Campaign Monitor. When you produce a list, you require to give it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, but not the other 2, but I was able to quickly produce customized fields. You can also tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain email, offered you make a basic design template initially.

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MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to navigate. Their design templates are restricted, which is great with me, but their e-mail editing experience is a little easier in that you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform resembles selecting a spouse – Active Campaign Email Marketing Dimensions Width. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Active Campaign Email Marketing  Dimensions WidthActive Campaign Email Marketing Dimensions Width

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually currently mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 customers or more, and you do not need far more than fundamental broadcasts and automations, AWeber may be an excellent option.

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I generally do not think prices must be a significant consider deciding the ideal email marketing platform for your service. Having the ideal features for your marketing method will eventually make up for whatever rate distinctions you find. However, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Dimensions Width

Active Campaign Email Marketing Dimensions Width

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is using data captured from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Generally, this enables you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I think the factor is due to the fact that it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a firm) that people believe it’s been written manually. We have actually even received a great deal of praise from people who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the second time around only send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Dimensions Width). If somebody opens your e-mail however does not click through to your offer it implies that they were captivated by your subject line, but the offer wasn’t quite ideal for them.

Active Campaign Email Marketing Dimensions Width

One of our most responded-to e-mail projects is a simple e-mail that we send to everyone who attends a Leadformly webinar but does not register for an account (Active Campaign Email Marketing Dimensions Width). It appears like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to use Leadformly because …’.

When we initially began purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign Email Marketing Dimensions WidthActive Campaign Email Marketing Dimensions Width

While it’s meant to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move clients in between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Dimensions Width

I have to admit, collecting NPS scores in ActiveCampaign is difficult. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better arise from their lead capture types. This automation sequence takes some stress off of our support group, as it suggests that we can respond to concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s basic but is one less thing that our consumer success group need to believe about.

Active Campaign Email Marketing Dimensions Width

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, financing, and employee training. When a new employee joins Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are lined up with the business’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to improve our brand-new worker onboarding has made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that look for a task from our website to finish a short test that informs us more about them and how they resolve issues (Active Campaign Email Marketing Dimensions Width).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It also provides us a lot of informative info about prospects. For example, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Dimensions Width

Active Campaign Email Marketing Dimensions WidthActive Campaign Email Marketing Dimensions Width

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective prospects, and guarantees that we only think about the best applicants to come in for an interview. I used to dislike going after up billings. While most of our customers paid their invoices on time, there were constantly a few that needed a push or two.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and came across more as an alert rather than an individual requesting an invoice to be paid (Active Campaign Email Marketing Dimensions Width). Not only was it simply as efficient as me emailing them, it suggested I might stop sending an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I totally suggest daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be tough to take in initially look.

Active Campaign Email Marketing Dimensions Width

Active Campaign Email Marketing Dimensions WidthActive Campaign Email Marketing Dimensions Width

ActiveCampaign has a big library of online support resources and onboarding services, and you can get aid through live chat, but not by phone. It’s comparable to Campaign Monitor in many methods, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The business organizes its strategies depending upon the number of subscribers you’re looking to reach. Plans begin at $9 each month for as much as 500 contacts and endless emails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include unlimited emails, unlike Campaign Screen, which provides both standard plans with limited e-mails, and more expensive limitless strategies. Active Campaign Email Marketing Dimensions Width.

Active Campaign Email Marketing Dimensions Width

ActiveCampaign provides a 14-day free trial that does not require a credit card. To get going, all you need is your company name and e-mail address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glance. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise provides CRM and other features that you may not prepare to utilize, however show up on the dashboard anyway if you’re using the free trial. Active Campaign Email Marketing Dimensions Width. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Dimensions Width

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Email Marketing Dimensions Width.

Before you add any contacts, though, you need to create a list, similar to with Campaign Monitor. When you produce a list, you require to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I checked out adding e-mail, name, and birthday. It recognized e-mail, however not the other two, but I had the ability to easily create customized fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a standard template initially.

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MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their design templates are limited, which is great with me, but their e-mail modifying experience is slightly easier because you can develop inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Dimensions Width

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a partner – Active Campaign Email Marketing Dimensions Width. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Email Marketing Dimensions WidthActive Campaign Email Marketing Dimensions Width

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually already discussed.

Active Campaign Email Marketing Dimensions Width

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an e-mail marketing platform simply because it’s less expensive on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require much more than basic broadcasts and automations, AWeber might be a great choice.

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I typically don’t think prices needs to be a significant element in choosing the ideal e-mail marketing platform for your organisation. Having the right features for your marketing technique will ultimately make up for whatever rate distinctions you find. But, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so just choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.