Active Campaign Email Marketing Buy Ebay

Active Campaign Email Marketing Buy Ebay

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using data recorded from our Leadformly form to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this enables you to customise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I think the reason is due to the fact that it sounds natural and consists of adequate personalisation (it referrals that they’re running an agency) that individuals think it’s been written manually. We have actually even received a great deal of appreciation from people who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, but the second time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Buy Ebay). If somebody opens your e-mail however does not click through to your deal it suggests that they were intrigued by your subject line, however the offer wasn’t quite right for them.

Active Campaign Email Marketing Buy Ebay

Among our most responded-to email campaigns is a basic email that we send out to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Buy Ebay). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially began buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that many of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Active Campaign Email Marketing  Buy EbayActive Campaign Email Marketing Buy Ebay

While it’s implied to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation series to immediately move clients in between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Buy Ebay

I need to admit, collecting NPS ratings in ActiveCampaign is hard. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better outcomes from their lead capture kinds. This automation sequence takes some stress off of our assistance team, as it indicates that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s important that we learn what triggered this. In ActiveCampaign, we instantly trigger a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our consumer success team need to think about.

Active Campaign Email Marketing Buy Ebay

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new worker joins Venture Harbour, an automated email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are lined up with the company’s larger image vision and goals.

While unconventional, utilizing marketing automation to enhance our brand-new employee onboarding has actually made this process a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a task from our site to complete a short test that informs us more about them and how they resolve issues (Active Campaign Email Marketing Buy Ebay).

At the end of the day, if you’re not going to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It also provides us a lot of informative details about prospects. For instance, one of our values at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Buy Ebay

Active Campaign Email Marketing  Buy EbayActive Campaign Email Marketing Buy Ebay

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with potential candidates, and guarantees that we just think about the very finest candidates to come in for an interview. I utilized to dislike chasing up billings. While the majority of our customers paid their billings on time, there were always a couple of that needed a push or more.

By sending the email from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for an invoice to be paid (Active Campaign Email Marketing Buy Ebay). Not just was it simply as reliable as me emailing them, it indicated I might stop sending an email that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly advise daily, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of unrestricted e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glimpse.

Active Campaign Email Marketing Buy Ebay

Active Campaign Email Marketing  Buy EbayActive Campaign Email Marketing Buy Ebay

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The company organizes its strategies depending on the variety of subscribers you’re wanting to reach. Strategies start at $9 per month for up to 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus strategy that adds numerous features including client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of endless emails, unlike Campaign Screen, which offers both fundamental plans with minimal e-mails, and more pricey unlimited plans. Active Campaign Email Marketing Buy Ebay.

Active Campaign Email Marketing Buy Ebay

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To get begun, all you require is your company name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning look. It’s difficult to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, however appear on the control panel anyway if you’re using the complimentary trial. Active Campaign Email Marketing Buy Ebay. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Buy Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another area where it bests Campaign Display, which has no 3rd party integration. Active Campaign Email Marketing Buy Ebay.

Prior to you include any contacts, though, you have to develop a list, simply like with Campaign Monitor. When you produce a list, you require to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, but I was able to easily develop customized fields. You can likewise tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a fundamental design template initially.

Active Campaign Email Marketing Buy Ebay

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly easier because you can create inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Buy Ebay

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform is like picking a partner – Active Campaign Email Marketing Buy Ebay. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Active Campaign Email Marketing  Buy EbayActive Campaign Email Marketing Buy Ebay

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually currently discussed.

Active Campaign Email Marketing Buy Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re serious I ‘d highly caution versus locking yourself into an e-mail marketing platform just since it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber might be an excellent option.

Active Campaign Email Marketing Buy Ebay

I generally do not believe pricing ought to be a major consider deciding the ideal email marketing platform for your business. Having the ideal features for your marketing technique will ultimately offset whatever cost differences you discover. But, price is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Buy Ebay

Active Campaign Email Marketing Buy Ebay

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using data recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this allows you to personalise the material in your email projects utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I presume the factor is because it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals suspect it’s been written manually. We’ve even received a lot of appreciation from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, however the second time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Buy Ebay). If someone opens your e-mail however does not click through to your deal it means that they were captivated by your subject line, however the deal wasn’t rather ideal for them.

Active Campaign Email Marketing Buy Ebay

One of our most responded-to email projects is a basic e-mail that we send to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Buy Ebay). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing Buy EbayActive Campaign Email Marketing Buy Ebay

While it’s meant to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation sequences to immediately move clients between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Buy Ebay

I need to admit, collecting NPS scores in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture kinds. This automation series takes some pressure off of our assistance group, as it implies that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our client success team requirement to think of.

Active Campaign Email Marketing Buy Ebay

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a new employee signs up with Venture Harbour, an automatic e-mail sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s larger image vision and goals.

While unconventional, using marketing automation to enhance our brand-new worker onboarding has made this process a lot much easier. We don’t check out CVs at Venture Harbour. Rather, we ask all candidates that obtain a job from our website to complete a brief quiz that tells us more about them and how they solve issues (Active Campaign Email Marketing Buy Ebay).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise offers us a great deal of informative details about prospects. For example, among our worths at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Buy Ebay

Active Campaign Email Marketing Buy EbayActive Campaign Email Marketing Buy Ebay

This test is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and ensures that we just think about the best applicants to come in for an interview. I used to hate going after up billings. While the bulk of our clients paid their invoices on time, there were always a few that required a push or 2.

By sending out the email from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for an invoice to be paid (Active Campaign Email Marketing Buy Ebay). Not just was it simply as efficient as me emailing them, it indicated I might stop sending out an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I completely suggest daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of limitless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in at first glimpse.

Active Campaign Email Marketing Buy Ebay

Active Campaign Email Marketing Buy EbayActive Campaign Email Marketing Buy Ebay

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid by means of live chat, but not by phone. It’s comparable to Campaign Screen in numerous ways, though each bests the other one in some areas. For the finest e-mail marketing experience appearance to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The business organizes its strategies depending upon the number of customers you’re looking to reach. Plans begin at $9 per month for as much as 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous features including consumer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made strategy. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Display, which offers both standard strategies with minimal emails, and more costly endless plans. Active Campaign Email Marketing Buy Ebay.

Active Campaign Email Marketing Buy Ebay

ActiveCampaign offers a 14-day free trial that does not require a credit card. To begin, all you need is your business name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at first glance. It’s difficult to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise offers CRM and other functions that you may not plan to utilize, however appear on the control panel anyway if you’re using the totally free trial. Active Campaign Email Marketing Buy Ebay. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Buy Ebay

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Buy Ebay.

Prior to you include any contacts, however, you have to produce a list, just like with Campaign Screen. When you produce a list, you need to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I experimented with including email, name, and birthday. It acknowledged e-mail, but not the other two, however I was able to quickly produce custom-made fields. You can likewise tag contacts for easy browsing. Click the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a standard design template first.

Active Campaign Email Marketing Buy Ebay

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is really plain, however easy to browse. Their templates are restricted, which is fine with me, however their email editing experience is somewhat simpler in that you can produce inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Buy Ebay

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform resembles picking a spouse – Active Campaign Email Marketing Buy Ebay. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Active Campaign Email Marketing Buy EbayActive Campaign Email Marketing Buy Ebay

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I’ve currently pointed out.

Active Campaign Email Marketing Buy Ebay

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution versus locking yourself into an email marketing platform just due to the fact that it’s more affordable on the brief term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber might be an excellent option.

Active Campaign Email Marketing Buy Ebay

I usually do not think rates must be a major factor in deciding the best email marketing platform for your business. Having the right functions for your marketing strategy will eventually make up for whatever price differences you discover. But, cost is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. But changing is a pain, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.