Active Campaign Email Marketing Amazon.Com

Active Campaign Email Marketing Amazon.Com

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is using data recorded from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Basically, this allows you to personalise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I believe the factor is due to the fact that it sounds natural and includes sufficient personalisation (it references that they’re running a company) that people think it’s been composed by hand. We have actually even gotten a lot of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around just send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Amazon.Com). If somebody opens your e-mail however doesn’t click through to your deal it suggests that they were fascinated by your subject line, but the offer wasn’t rather best for them.

Active Campaign Email Marketing Amazon.Com

One of our most responded-to e-mail campaigns is a basic e-mail that we send to everyone who participates in a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Amazon.Com). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly because …’.

When we first started purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing  Amazon.ComActive Campaign Email Marketing Amazon.Com

While it’s indicated to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation series to instantly move clients between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Email Marketing Amazon.Com

I have to admit, gathering NPS ratings in ActiveCampaign is not simple. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve results from their lead capture kinds. This automation sequence takes some strain off of our assistance team, as it indicates that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we immediately trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple however is one less thing that our consumer success team requirement to consider.

Active Campaign Email Marketing Amazon.Com

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new staff member joins Endeavor Harbour, an automated e-mail sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new workers have a consistent onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to simplify our new worker onboarding has made this process a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that get a task from our site to finish a brief quiz that tells us more about them and how they solve issues (Active Campaign Email Marketing Amazon.Com).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It also gives us a lot of insightful details about prospects. For instance, one of our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Amazon.Com

Active Campaign Email Marketing  Amazon.ComActive Campaign Email Marketing Amazon.Com

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and makes sure that we only think about the extremely best applicants to come in for an interview. I utilized to dislike chasing after up billings. While the bulk of our customers paid their billings on time, there were always a couple of that required a push or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and encountered more as an alert instead of an individual requesting a billing to be paid (Active Campaign Email Marketing Amazon.Com). Not only was it just as efficient as me emailing them, it implied I might stop sending an email that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly advise every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of endless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be difficult to take in in the beginning look.

Active Campaign Email Marketing Amazon.Com

Active Campaign Email Marketing  Amazon.ComActive Campaign Email Marketing Amazon.Com

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s equivalent to Campaign Display in numerous ways, though each bests the other one in some areas. For the finest e-mail marketing experience want to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending on the number of subscribers you’re looking to reach. Plans start at $9 each month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes several features including client relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies include endless e-mails, unlike Campaign Monitor, which offers both fundamental plans with restricted e-mails, and more expensive unrestricted plans. Active Campaign Email Marketing Amazon.Com.

Active Campaign Email Marketing Amazon.Com

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To begin, all you need is your business name and email address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise provides CRM and other functions that you may not plan to use, but appear on the dashboard anyhow if you’re utilizing the totally free trial. Active Campaign Email Marketing Amazon.Com. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Amazon.Com

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Amazon.Com.

Before you include any contacts, however, you have to create a list, just like with Campaign Display. When you produce a list, you need to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I experimented with adding email, name, and birthday. It acknowledged e-mail, but not the other 2, however I was able to quickly develop custom fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a standard template initially.

Active Campaign Email Marketing Amazon.Com

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is really plain, however easy to navigate. Their templates are limited, which is great with me, however their e-mail editing experience is slightly much easier in that you can develop inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Amazon.Com

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform is like selecting a spouse – Active Campaign Email Marketing Amazon.Com. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Active Campaign Email Marketing  Amazon.ComActive Campaign Email Marketing Amazon.Com

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Active Campaign Email Marketing Amazon.Com

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform just due to the fact that it’s cheaper on the brief term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you don’t need far more than standard broadcasts and automations, AWeber may be a good choice.

Active Campaign Email Marketing Amazon.Com

I usually do not think rates ought to be a major aspect in deciding the ideal e-mail marketing platform for your company. Having the right functions for your marketing technique will ultimately make up for whatever price distinctions you find. However, price is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so glad I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Amazon.Com

Active Campaign Email Marketing Amazon.Com

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually experimented with a lot is using data captured from our Leadformly form to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Essentially, this enables you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I believe the factor is because it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that individuals think it’s been composed manually. We have actually even gotten a lot of appreciation from people who have actually determined that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, however the 2nd time around only send out the e-mail to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Amazon.Com). If somebody opens your e-mail however does not click through to your deal it implies that they were intrigued by your subject line, but the deal wasn’t rather right for them.

Active Campaign Email Marketing Amazon.Com

One of our most responded-to email projects is a basic email that we send out to everybody who goes to a Leadformly webinar however does not register for an account (Active Campaign Email Marketing Amazon.Com). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we first began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign Email Marketing Amazon.ComActive Campaign Email Marketing Amazon.Com

While it’s implied to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve produced automation series to instantly move customers in between various actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Amazon.Com

I need to confess, gathering NPS scores in ActiveCampaign is not easy. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get much better results from their lead capture kinds. This automation series takes some stress off of our assistance group, as it indicates that we can address questions in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we immediately set off a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s simple however is one less thing that our consumer success team need to consider.

Active Campaign Email Marketing Amazon.Com

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new employee joins Venture Harbour, an automatic email series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s larger picture vision and goals.

While non-traditional, utilizing marketing automation to simplify our new employee onboarding has made this process a lot much easier. We do not read CVs at Venture Harbour. Instead, we ask all prospects that request a job from our site to finish a brief quiz that tells us more about them and how they resolve issues (Active Campaign Email Marketing Amazon.Com).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the best fit. It likewise provides us a lot of insightful details about candidates. For instance, one of our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Amazon.Com

Active Campaign Email Marketing Amazon.ComActive Campaign Email Marketing Amazon.Com

This quiz is sent out through a marketing automation series, which releases up hours of emailing backward and forward with prospective prospects, and ensures that we just think about the best applicants to come in for an interview. I utilized to hate chasing up billings. While most of our clients paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and stumbled upon more as an alert rather than a person asking for a billing to be paid (Active Campaign Email Marketing Amazon.Com). Not just was it simply as effective as me emailing them, it indicated I could stop sending an email that I disliked sending out– and it conserved me time!There are couple of tools that I completely recommend on a daily basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of unrestricted emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be tough to take in at first look.

Active Campaign Email Marketing Amazon.Com

Active Campaign Email Marketing Amazon.ComActive Campaign Email Marketing Amazon.Com

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s similar to Campaign Monitor in many ways, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company arranges its plans depending on the number of customers you’re looking to reach. Plans start at $9 per month for approximately 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that includes numerous functions consisting of customer relationship management (CRM), a customized domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans consist of endless emails, unlike Campaign Monitor, which uses both fundamental plans with limited e-mails, and more expensive limitless strategies. Active Campaign Email Marketing Amazon.Com.

Active Campaign Email Marketing Amazon.Com

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To get started, all you require is your business name and e-mail address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glance. It’s difficult to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other functions that you may not prepare to use, but appear on the control panel anyway if you’re using the totally free trial. Active Campaign Email Marketing Amazon.Com. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Amazon.Com

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and many more. This is another area where it bests Campaign Display, which has no 3rd party combination. Active Campaign Email Marketing Amazon.Com.

Before you add any contacts, however, you need to create a list, just like with Campaign Display. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried out adding e-mail, name, and birthday. It acknowledged email, however not the other 2, but I had the ability to easily develop custom-made fields. You can likewise tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a fundamental design template initially.

Active Campaign Email Marketing Amazon.Com

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email modifying experience is very plain, but easy to browse. Their templates are restricted, which is great with me, however their e-mail editing experience is a little simpler because you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Email Marketing Amazon.Com

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an e-mail marketing platform is like selecting a spouse – Active Campaign Email Marketing Amazon.Com. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Active Campaign Email Marketing Amazon.ComActive Campaign Email Marketing Amazon.Com

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually already discussed.

Active Campaign Email Marketing Amazon.Com

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber may be a good choice.

Active Campaign Email Marketing Amazon.Com

I typically do not believe rates should be a major consider choosing the right email marketing platform for your service. Having the right features for your marketing technique will ultimately make up for whatever cost distinctions you discover. However, rate is still an aspect, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.